Funded Commerce and Shopping Startups in Riyadh
Riyadh's commerce and shopping sector shows funding activity spanning from April 2021 through May 2025 across the 13 rounds visible here.
Riyadh's commerce and shopping sector shows funding activity spanning from April 2021 through May 2025 across the 13 rounds visible here. Floward's $156M Series C (February 2023) and Tamara's $150M raise (March 2023) are the standout figures, together accounting for the bulk of disclosed capital in this dataset. The Seed stage is the most represented, covering five companies, though Ejari's $15M Seed in October 2024 sits well above the typical early-stage range.
Series A activity is concentrated and consistent: BRKZ, OTO, M5azn, and RedBox each closed rounds between $6M and $8M across a 16-month window from October 2023 to February 2025. The most recent entry, Birdeye, raised a $590K pre-seed in May 2025, indicating active early-stage formation continues into the current year. Sub-sectors include logistics enablement (OTO), B2B procurement (BRKZ, M5azn), buy-now-pay-later (Tamara), e-commerce infrastructure (Zid), and NFT-based loyalty commerce (Nuqtah NFT).
Most recent rounds
13 shownRelated listings
Frequently asked
What are the largest disclosed rounds among Riyadh commerce and shopping startups shown here?
Floward's $156M Series C (February 2023) and Tamara's $150M raise (March 2023) are the two largest disclosed amounts in this dataset. Zid's $50M Series B (October 2022) is the next largest, with a significant drop-off before the cluster of $6M–$8M Series A rounds.
Which round stages appear most frequently in this segment?
Seed is the most common stage, accounting for five of the thirteen rounds shown — Nabt app, Ejari, Nuqtah NFT, Qawafel, and Prexle. Series A follows with four rounds: BRKZ, OTO, M5azn, and RedBox. There is one each of Pre-Seed (Birdeye), Series B (Zid), Series C (Floward), and Series Unknown (Tamara).
How much Series A activity has there been, and which companies are involved?
Four companies closed Series A rounds in the period covered: BRKZ ($8M, February 2025), OTO ($8M, July 2024), RedBox ($7M, October 2023), and M5azn ($6M, October 2023). All four rounds fall within a roughly 16-month window and cluster tightly in size between $6M and $8M.
Which Seed rounds raised the most capital?
Ejari's $15M Seed (October 2024) is the largest disclosed Seed round in the dataset by a wide margin. The remaining disclosed Seed amounts are Qawafel at $3M (March 2022), Nabt app at $2M (October 2024), and Prexle at $700K (April 2021). Nuqtah NFT's Seed amount was not disclosed.
How much deal activity has occurred in 2024 and 2025?
Five of the thirteen rounds fall in 2024–2025: Birdeye (Pre-Seed, $590K, May 2025), BRKZ (Series A, $8M, February 2025), Nabt app (Seed, $2M, October 2024), Ejari (Seed, $15M, October 2024), and OTO (Series A, $8M, July 2024). That represents roughly 38% of the rounds shown coming in under two years.
What sub-sectors within commerce and shopping are represented?
The companies shown cover a range of sub-sectors: buy-now-pay-later (Tamara), e-commerce infrastructure and merchant tools (Zid), B2B procurement and wholesale (BRKZ, M5azn), last-mile and shipping logistics (OTO), flower and gifting e-commerce (Floward), and NFT-based loyalty commerce (Nuqtah NFT). Birdeye and Prexle are earlier-stage with less public detail on their specific verticals.
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