Funded Consumer Goods Startups in San Francisco
Ten funded consumer goods companies are listed for San Francisco based on the most recent 10 round dates, spanning 2020-04-23 (Lilia) through 2025-08-12 (D…
Ten funded consumer goods companies are listed for San Francisco based on the most recent 10 round dates, spanning 2020-04-23 (Lilia) through 2025-08-12 (Dashtoon). Disclosed amounts cluster in a mid-to-upper range: the largest disclosed round is Oliver Space’s $36M (2022-08-09), which is materially above the next-largest disclosed amounts ($30M Vividly on 2025-01-14; $13M Dashtoon on 2025-08-12; $10M Planet FWD on 2022-05-26 and WaterGuru on 2021-02-08). The dataset also shows a stage mix leaning toward investor rounds with clear labeling, while “Series Unknown” and “undisclosed” appear three times: Equip (2025-06-11, undisclosed), VMG Partners (2022-10-26, undisclosed), and one entry with a blank series (Lilia, 2020-04-23). Temporal concentration appears in the early part of 2022 and again in 2025, with multiple rounds in 2025 (Dashtoon 2025-08-12, Equip 2025-06-11, Vividly 2025-01-14).
Most recent rounds
10 shownRelated listings
Frequently asked
What stands out in disclosed deal sizes, and is there a clear outlier in this San Francisco consumer goods set?
Oliver Space’s $36M round on 2022-08-09 is the largest disclosed amount here and sits above the rest, with the next-largest disclosed amount at $30M for Vividly on 2025-01-14. Several other disclosed rounds cluster at or below $13M (Dashtoon $13M on 2025-08-12; Planet FWD $10M on 2022-05-26; WaterGuru $10M on 2021-02-08; Revea $6M on 2022-04-21; Dashtoon Seed $5M on 2023-11-02; Lilia $1M on 2020-04-23).
How much of the activity is concentrated in the most recent window of dates shown?
Within the 2025 entries, three rounds appear in 2025: Vividly $30M on 2025-01-14, Equip (undisclosed) on 2025-06-11, and Dashtoon $13M on 2025-08-12. That same period also includes one non-disclosed amount (Equip) rather than all disclosed figures being comparable by size.
Is there a stage-label pattern, or do undisclosed/unknown rounds complicate comparisons?
Stage labels are present for most disclosed rounds (e.g., Dashtoon Series A $13M on 2025-08-12; Vividly Series B $30M on 2025-01-14; Oliver Space Series B $36M on 2022-08-09). However, three entries limit size comparisons because they are not disclosed in the table: Equip is “Series Unknown” on 2025-06-11 (undisclosed), VMG Partners is “Undisclosed” on 2022-10-26 (undisclosed), and Lilia has a blank series label on 2020-04-23 with $1M still disclosed.
Do multiple companies repeat in the same branding with different funding rounds, suggesting ongoing momentum?
Dashtoon is the clearest repetition: it appears with a Seed round of $5M on 2023-11-02 and later a Series A $13M on 2025-08-12. No other company name repeats across two different dated rounds in the 10-row view.
Which stage types dominate, and how does the balance look across Series A/B/other labels?
Among labeled rounds, Series B is the most frequent stage in this list (Oliver Space $36M on 2022-08-09; Vividly $30M on 2025-01-14; WaterGuru $10M on 2021-02-08), while Series A appears for Dashtoon $13M on 2025-08-12 and Planet FWD $10M on 2022-05-26. The remaining labeled rounds are Seed (Dashtoon $5M on 2023-11-02; Revea $6M on 2022-04-21) plus one entry with “Series Unknown” and one “Undisclosed” classification.
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