Funded Commerce and Shopping Startups in Australia
The 50 most recent funding rounds for Australian commerce and shopping companies span from May 2021 through July 2025, with Melbourne and Sydney together a…
The 50 most recent funding rounds for Australian commerce and shopping companies span from May 2021 through July 2025, with Melbourne and Sydney together accounting for roughly 40 of the entries. Melbourne-based companies include Grown Alchemist ($30M, April 2024), frank body ($11M Series B, August 2022), EQL ($25M, April 2022), and Ultra Violette ($10M, January 2024). Sydney hosts several of the larger institutional rounds: Carma closed $52M at Series A in May 2022, Till Payments raised $46M at Series D in March 2023, and Instant secured $18M at Series A as recently as March 2025.
The single largest transaction in the dataset is DivideBuy's $415M debt financing from September 2021. Round-type diversity is notable — the 50 rows include Pre-Seed through Series D, debt financings, corporate rounds, private equity, grants, and non-equity assistance, reflecting a segment that spans early consumer brands through growth-stage payments and retail infrastructure.
Most recent rounds
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Frequently asked
What are the largest disclosed rounds among these 50 Australian commerce and shopping companies?
DivideBuy leads with a $415M debt financing closed in September 2021, well ahead of the next tier. Carma raised $52M at Series A in May 2022, Till Payments closed a $46M Series D in March 2023, and Stake pulled in $36M at Series A in April 2022. Linktree ($30M, May 2024) and Grown Alchemist ($30M, April 2024) round out the top six disclosed amounts in the dataset.
Which cities are most active for funded commerce startups in Australia?
Melbourne (Victoria) and Sydney (New South Wales) dominate. Melbourne accounts for roughly 20 of the 50 companies, including frank body, ROLLER, EQL, Grown Alchemist, and Ultra Violette. Sydney hosts approximately 19, among them Carma, Till Payments, Okendo, Refundid, and Instant. Queensland contributes several — VALD in Brisbane, Sportcor and BSKT Wholefoods on the Gold Coast, and Gathar in Cairns.
Which companies in this dataset raised in 2025?
Five rounds are dated 2025: Spoony (Pre-Seed, $1M, January), LawPath ($10M, February), Instant (Series A, $18M, March), Flagship (Seed, $4M, April), and 1receipt ($50K, July). Instant's March 2025 Series A is the largest of the five.
How do early-stage rounds compare to growth-stage rounds in this segment?
Pre-Seed and Seed rounds appear frequently but at modest sizes — humii raised $300K, Elliephant $370K, Sportcor $800K, and Gathar $1M. Series A rounds skew larger: Carma ($52M), Stake ($36M), and Okendo ($26M) all closed above $25M. Only one Series D (Till Payments, $46M) and two Series B rounds (Kepler Analytics, $16M; frank body, $11M) appear in the 50 rows.
Are there funded commerce startups outside the Sydney–Melbourne corridor?
Yes. Queensland has six entries including Layer ($3M Seed, Brisbane, May 2022), VALD (Brisbane, September 2024), and Sportcor ($800K Seed, Gold Coast, June 2023). Perth is represented by Neopharma Technologies (Series A, September 2024) and Perenti (Corporate Round, $4M, August 2022). EarlyBirds is based in Canberra.
What types of commerce businesses are attracting funding in this dataset?
The segment is broad. Consumer product brands include Grown Alchemist, frank body, and Ultra Violette. Payments and checkout infrastructure covers Till Payments, Refundid, YouPay, and Carma. Retail analytics and insight tools include Kepler Analytics and humii. Platform and marketplace plays include Okendo (reviews infrastructure, $26M Series A), ROLLER (venue management, $12M), and Linktree ($30M, May 2024).
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