Willed: Funding, Investors & Team (Nov 2026)
Willed is an Australian web-based home arranging stage.
Willed has raised $11.2M across 2 funding rounds on record, the most recent an undisclosed round of $7.0M announced in Oct 2026.
That round is above the $3.9M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Willed Company Profile and Key Stats
Latest funding round on record: Oct 2026.
Willed Funding Rounds
Willed raised $4.2M in a Series A announced in Jun 2022.
4.3 years later, an undisclosed round of $7.0M was announced in Oct 2026.
Willed Investors
6 investors are recorded in total; the 5 named above are those the record identifies.
Willed Founders and Leadership Team
Contact details for the Willed team: 2 of 2 have an email address on file, 2 have a LinkedIn profile.
Start 14-day free trial →Willed Funding Compared to Other Commerce and Shopping Startups
Willed's latest round of $7.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Willed in Commerce and Shopping and Melbourne
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Willed Funding FAQs
What does Willed do?
Willed is an Australian web-based home arranging stage.
How much funding has Willed raised?
Willed has raised $11.2M across 2 rounds on record. The most recent is an undisclosed round of $7.0M announced in Oct 2026.
When did Willed last raise funding?
Willed's most recent funding round on record is an undisclosed round of $7.0M, announced in Oct 2026.
Who has invested in Willed?
Investors on record for Willed include Ellerston Capital, Equity Trustees, Paul Dwyer, Thorney Investment, Bell Potter. FundedIQ records 6 investors in total.
Who is the CEO of Willed?
Aaron Zelman is listed as CEO at Willed.
Where is Willed headquartered?
Willed is based in Melbourne, Victoria, Australia.
How many employees does Willed have?
Willed is in the 11-50 employee band.
When was Willed founded?
Willed was founded in 2020.
How does Willed's funding compare to other Commerce and Shopping startups?
Willed's latest round of $7.0M is above the $3.9M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Willed Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Willed is left off this page rather than filled in.
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