Funded Commerce and Shopping Startups in Melbourne
Melbourne's commerce and shopping sector shows 18 tracked funding rounds spanning May 2021 through July 2025, with deal activity peaking in 2022 (seven rou…
Melbourne's commerce and shopping sector shows 18 tracked funding rounds spanning May 2021 through July 2025, with deal activity peaking in 2022 (seven rounds) before contracting sharply to a single close in 2023 and recovering to four in 2024. The largest disclosed amounts are held by Linktree ($30M, May 2024, labeled Pre-Seed) and Grown Alchemist ($30M, April 2024), followed by EQL ($25M, April 2022), Little Birdie ($23M, May 2021), and Amber Electric ($20M, May 2021).
Round-type labeling is inconsistent across the set — a significant share carry "Series Unknown" — but conventional staged rounds include two Series A deals (Willed and Preezie, both $4M in 2021–2022), one Series B (frank body, $11M, August 2022), and three Pre-Seed rounds (Linktree, Spoony, Elliephant). The most recent entry is 1receipt® at $50K in July 2025, the smallest disclosed amount in the dataset.
Most recent rounds
18 shownRelated listings
Frequently asked
What are the largest disclosed funding amounts in this segment?
Linktree and Grown Alchemist both show $30M rounds — Linktree in May 2024 (labeled Pre-Seed) and Grown Alchemist in April 2024 (Series Unknown). EQL raised $25M in April 2022, Little Birdie $23M in May 2021, and Amber Electric $20M in May 2021, rounding out the top five disclosed amounts across the 18 rows.
Which companies have raised funding most recently?
The three most recent rounds are 1receipt® ($50K, Series Unknown, July 2025), Spoony ($1M Pre-Seed, January 2025), and Directo ($1M Series Unknown, September 2024). All three are early-stage raises well below $5M.
How is deal activity distributed across years in this dataset?
Seven of the 18 rounds closed in 2022, making it the busiest year shown. 2021 and 2024 each account for four rounds. 2023 produced a single round — Elliephant's $370K Pre-Seed in November — and 2025 has two entries so far.
What sub-verticals do these Melbourne commerce companies cover?
The segment spans beauty DTC (frank body, Ultra Violette, Grown Alchemist), shopping discovery and price comparison (Little Birdie, Preezie), limited-release retail (EQL), venue and event commerce (ROLLER), energy retail (Amber Electric), and digital receipt infrastructure (1receipt®). The range reflects a broad interpretation of commerce and shopping across the dataset.
How many rounds have undisclosed amounts or missing stage labels?
Three rounds list undisclosed amounts — handdii, Warrp, and Syncio. Two additional entries (Amber Electric and Little Birdie) carry no round-type label at all. Seven companies are tagged "Series Unknown," which limits stage-level filtering without supplementary sourcing.
Know which startups just got funded. Every week.
Fresh funding rounds, new companies, and the sectors moving fastest — in your inbox every Monday morning.
Free. Sent every Monday. Unsubscribe anytime.