Funded Commerce and Shopping Startups in Israel
Israel's commerce and shopping sector has drawn capital across a wide range of stages and deal sizes over the past four years.
Israel's commerce and shopping sector has drawn capital across a wide range of stages and deal sizes over the past four years. The 20 most recent rounds span June 2021 through June 2025, anchored by standout raises including Balance's $350M round (November 2022), Guesty's $170M Series E (August 2022), and 8fig's $100M close (May 2023). Activity has continued into 2025, with Cust2Mate ($30M) and PrettyDamnQuick ($25M Series A) both closing in January and Jeffs' Brands adding $5M in June 2025.
Geographically, Tel Aviv and its immediate suburbs—Ramat Gan, Tel Aviv-Yafo—account for the substantial majority of companies in this set, with isolated appearances from Jerusalem (Joyned), Rishpon (Torr FoodTech), and Ness Ziona (VisIC Technologies). Round types are mixed: confirmed Series A through Series F deals coexist with several rounds labeled Series Unknown and four with undisclosed amounts, which limits aggregate capital calculations.
Most recent rounds
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Frequently asked
What are the largest disclosed rounds among these Israeli commerce and shopping startups?
Balance leads at $350M (November 2022), followed by Guesty's $170M Series E (August 2022) and 8fig's $100M round (May 2023). Nexite's $67M Series C (May 2022) and Shopic's $35M Series B (August 2022) round out the top five by deal size in this set.
Where are most of these companies headquartered?
Tel Aviv dominates, accounting for the majority of companies in this set. Ramat Gan appears for Valigara Online, Onebeat, and Paygilant, while Jerusalem (Joyned), Rishpon (Torr FoodTech), and Ness Ziona (VisIC Technologies) each appear once.
Which companies have raised the most recently?
The three most recent rounds are Jeffs' Brands ($5M, June 2025), Cust2Mate ($30M, January 2025), and PrettyDamnQuick ($25M Series A, January 2025). There is a roughly six-month gap between Jeffs' Brands and the next-most-recent deal.
Are there late-stage companies in this segment worth tracking for enterprise sales?
Guesty (Series E, $170M) and VisIC Technologies (Series F, $35M) represent the highest confirmed stages in this set. Nexite (Series C, $67M) and Cymbio (Series B, $20M) are also post-early-stage and have raised material capital.
How many rounds have undisclosed amounts, and does that affect analysis?
Four companies—Valigara Online, Joyned, radd., and Paygilant—list undisclosed round sizes, so aggregate capital figures for this set are incomplete. Stage labels for several others are logged as Series Unknown, which further limits stage-distribution analysis.
What funding stages appear in this segment?
The disclosed stages span pre-seed (TNG Shopper, $100K) through Series F (VisIC Technologies, $35M), with seed, Series A, B, C, and E also represented. A large share of rounds carry a Series Unknown label, which likely reflects late-stage or non-standard structures rather than early-stage activity.
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