Private Equity Funded Commerce and Shopping Startups
The 37 private equity rounds in this dataset span July 2021 through October 2022, covering commerce and shopping companies across North America, Europe, th…
The 37 private equity rounds in this dataset span July 2021 through October 2022, covering commerce and shopping companies across North America, Europe, the Middle East, and Asia-Pacific. Deal sizes range widely: Fanatics (Jacksonville, Florida) closed a $1.5B round in March 2022, while Unybrands (Miami Beach) raised $300M in July 2021 and EMPG (Dubai) raised $200M in October 2022. Currencies Direct (London) and LogicSource (Norwalk, Connecticut) each cleared $180M in early 2022.
The US accounts for roughly half the companies in this set, with notable clusters in Boston, New York, and Connecticut. London appears four times — Currencies Direct, BoroughBox, WithWise, and Sports Alliance — making it the most active non-US city. Between July and November 2021, three eCommerce brand aggregators — Unybrands ($300M), Foundry Brands ($100M), and Berlin Brands Group ($100M) — all closed PE rounds within a five-month span, reflecting a concentrated wave of roll-up capital in that period.
Most recent rounds
37 shownRelated listings
Frequently asked
What are the largest private equity rounds in this commerce and shopping dataset?
Fanatics (Jacksonville, Florida) leads at $1.5B, closed in March 2022. Unybrands (Miami Beach) follows at $300M (July 2021), then EMPG (Dubai) at $200M (October 2022), Currencies Direct (London) at $183M (March 2022), and LogicSource (Norwalk, Connecticut) at $180M (April 2022).
Which cities and countries have the most PE-backed commerce companies in this set?
The US accounts for roughly half the 37 companies, with presences in Boston, New York, Connecticut, California, and Florida. London is the most active non-US city, appearing four times — Currencies Direct, BoroughBox, WithWise, and Sports Alliance. Germany contributes three: Canyon Bicycles (Koblenz), Vice Golf (Munich), and Berlin Brands Group (Berlin).
What types of commerce and shopping companies attracted private equity capital here?
The dataset spans payments infrastructure (ConnexPay, Currencies Direct, Iugu, Galoy), fulfillment and logistics (ShipFusion, Logicbroker, HUBBED), eCommerce brand aggregators (Unybrands, Berlin Brands Group, Foundry Brands), specialty and sporting goods retail (Fanatics, Canyon Bicycles, Vice Golf), and beauty and personal care (WOW Skin Science, Musely).
Were there notable PE deals outside the US and Western Europe?
EMPG (Dubai, UAE) raised $200M in October 2022, the largest deal in this set from outside those regions. WOW Skin Science (Bengaluru, India) raised $75M in May 2022, and Iugu (São Paulo, Brazil) raised $21M in April 2022.
How many rounds in this dataset have undisclosed amounts?
Seven companies — Siffron, Facile.it, Chrysalis, Bamboo Rose, Yottaa, Renovation Brands, and Musely — reported undisclosed round sizes, representing roughly a fifth of the 37 deals listed.
Was there a concentrated period of PE investment in eCommerce brand aggregators?
Yes. Unybrands ($300M, July 2021), Foundry Brands ($100M, July 2021), Berlin Brands Group ($100M, November 2021), and Assembly (September 2021) all closed within a five-month window, marking a distinct cluster of PE capital flowing into eCommerce brand roll-up strategies.
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