Funded Consumer Goods Startups in London
London consumer-goods funding in the 27 most recent rounds is dominated by one disclosure: Gravitiq’s $55M Seed on 2021-11-18, which stands far above the n…
London consumer-goods funding in the 27 most recent rounds is dominated by one disclosure: Gravitiq’s $55M Seed on 2021-11-18, which stands far above the next-highest disclosed amounts ($52M for GetHarley on 2023-06-07, and then $40K–$19M across most other rows). The date distribution is also clustered toward the mid-2022 to mid-2023 period (multiple entries in 2022: 2022-03-10 through 2022-12-12; and several in 2023: 2023-02-15 through 2023-07-20). Stage and disclosure mix skew toward incomplete labels: “Series Unknown” appears in 11 of 27 rows, and “undisclosed” appears in 3 of 27 rows, leaving a limited set of clearly specified rounds. The newest disclosed round is Spiral Cellars (Series Unknown) at $3M on 2026-06-17, while the oldest visible round is Kloris CBD on 2021-05-20 ($400K).
Most recent rounds
27 shownRelated listings
Frequently asked
What’s the largest disclosed round in this London consumer-goods set, and is it a true outlier?
Gravitiq raised the largest disclosed amount: $55M on 2021-11-18 (Seed). The next-highest disclosed amount is GetHarley at $52M on 2023-06-07; after those, most disclosed rounds fall into the sub-$20M range (e.g., Big Potato Games $19M on 2025-08-18, YUV $12M on 2025-12-05).
Do the rounds cluster in a narrow time window rather than spreading evenly across 2021–2026?
Yes—there’s noticeable density across 2022 and early/mid 2023. For example, 2022 includes rounds on 2022-03-10 (Cheeky Panda, $3M), 2022-05-11 (Mayku, $2M), 2022-07-05 (BYBI, $2M), and 2022-12-12 (Airex, $3M), while 2023 includes 2023-02-15 (The Boys Who Sew, $40K), 2023-03-01 (Sourcerie, $2M), and 2023-06-07 (GetHarley, $52M).
Which entries are the most recent in this list, and what are the disclosed amounts?
The most recent dated round is Spiral Cellars on 2026-06-17 with a disclosed $3M (Series Unknown). Other late entries include Outsmarted on 2026-06-01 at $540K (Series Unknown) and SEQUENTIAL on 2026-03-17 at $4M (Seed).
How often are stage labels missing or not specific, and does that affect comparability?
Stage specificity is limited: “Series Unknown” is used in 11 of 27 rows (e.g., Outsmarted on 2026-06-01 at $540K; Big Potato Games on 2025-08-18 at $19M), and “undisclosed” appears in 3 of 27 rows (e.g., COSMOSS on 2025-07-15; Face Gym on 2025-07-03). That leaves fewer clearly comparable, labeled rounds when tracking stage patterns.
Is the list dominated by one stage (Seed/Angel/etc.), or is it broadly mixed?
It’s mixed, but Seed appears frequently as a clearly stated stage: SEQUENTIAL (2026-03-17, $4M), Matoha Instrumentation (2025-04-10, $2M), Renude (2024-04-03, $100K), and others, including Gravitiq (2021-11-18, $55M). Even with that, “Series Unknown” remains the largest single label category (11 of 27), so stage-readouts depend heavily on a subset of labeled rounds.
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