Funded Consumer Goods Startups in London
Within this London-based consumer goods slice (24 rows), the largest disclosed round is Gravitiq’s $55M Seed on 2021-11-18, which stands far above the rest…
Within this London-based consumer goods slice (24 rows), the largest disclosed round is Gravitiq’s $55M Seed on 2021-11-18, which stands far above the rest of the disclosed amounts. Beyond that outlier, the table shows a dense cluster of smaller rounds in the early-to-mid 2022 window, with multiple disclosed entries between 2022-03-10 (Cheeky Panda, $3M) and 2022-12-12 (Airex, $3M) and several additional entries in 2024 (e.g., Matoha Instrumentation’s $2M on 2025-04-10 sits closer to the $2M-$3M range than the top end). Stage labels are heavily missing or ambiguous: 11 of 24 rows are marked “undisclosed” or “Series Unknown/blank” (e.g., COSMOSS on 2025-07-15, Face Gym on 2025-07-03, and Kloris CBD on 2021-05-20). Rounds span from 2021-05-20 through 2025-08-18, with Big Potato Games the most recent disclosed amount at $19M on 2025-08-18.
Most recent rounds
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Frequently asked
Which disclosed round is the clearest outlier, and how much higher is it than the next-largest disclosed entry?
Gravitiq’s $55M (Seed) on 2021-11-18 is the only disclosed amount above $50M in these rows. The next-largest disclosed figure shown is GetHarley’s $52M (Series B) on 2023-06-07, leaving a narrow gap at the very top while everything else is materially lower (for example, Big Potato Games at $19M on 2025-08-18).
Are the most recent rounds concentrated into a short window near 2025?
Yes. Of the 24 rows, six have round dates in 2025 (from 2025-02-13 SEQUENTIAL to 2025-08-18 Big Potato Games). Among the disclosed 2025 amounts, Matoha Instrumentation’s $2M (2025-04-10) and Big Potato Games’ $19M (2025-08-18) sit above the other disclosed 2025 figure shown at $2M (Unrooted is 2024-04-16, not 2025).
How much of the list has missing or ambiguous funding amounts or stages?
Stage/disclosure is incomplete in a large share of the table: 11 of 24 rows are either “undisclosed” (amount) or labeled “Series Unknown”/blank (e.g., COSMOSS 2025-07-15 is “undisclosed,” and Kloris CBD 2021-05-20 has a blank stage and $400K). This makes disclosed comparisons skew toward the fewer rows with specific dollar amounts like GetHarley ($52M on 2023-06-07) and Gravitiq ($55M on 2021-11-18).
Which funding years show the densest activity in this London consumer goods list?
The table clusters most visibly in 2022 and 2024. In 2022 alone, multiple entries appear from 2022-03-10 (Cheeky Panda, $3M) through 2022-12-12 (Airex, $3M), while 2024 includes consecutive entries such as Unrooted ($2M) on 2024-04-16, Brite ($490K) on 2024-04-05, and YUV (undisclosed) on 2024-10-21.
Do the disclosed round sizes cluster around a narrow band, or is there a broad spread?
There is a broad spread driven by the top end. Disclosed amounts include the extremes of Gravitiq’s $55M (2021-11-18) and the low end of The Boys Who Sew at $40K (2023-02-15), but many disclosed figures land in the $2M to $3M range (e.g., Sourcerie $2M on 2023-03-01; Glambook $3M on 2022-08-03; Here We Flo $2M on 2022-11-22).
Which “stage mix” entries appear to anchor the disclosed data?
Even with many “Series Unknown/undisclosed” rows, several specific stage labels recur in the disclosed set. For example, Seed appears with Gravitiq ($55M on 2021-11-18) and Matoha Instrumentation ($2M on 2025-04-10), while Series A is represented by Airex ($3M on 2022-12-12). Series B shows up with GetHarley ($52M on 2023-06-07), which aligns with the list’s top-end outliers.
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