Funded Financial Services Startups in Santa Monica
Disclosed funding amounts in Santa Monica’s financial services listings span from $4M (Ivella on 2022-06-06; Zitti on 2022-03-15; FRACTAL on 2021-04-20) up…
Disclosed funding amounts in Santa Monica’s financial services listings span from $4M (Ivella on 2022-06-06; Zitti on 2022-03-15; FRACTAL on 2021-04-20) up to a single outlier: Grow Credit raised $100M on 2021-09-14. That $100M figure is the only disclosed round above $60M, dwarfing the next-largest disclosed amount, BondIt Media Capital’s $60M on 2024-06-25.
The rounds shown cluster heavily in the 2022–2024 window: Collectly ($29M on 2023-07-20), HMBradley ($12M on 2023-07-05), Autopilot ($7M on 2024-11-19), and BondIt Media Capital ($60M on 2024-06-25) sit alongside multiple Seed-era entries (Ivella in June 2022 and Zitti in March 2022, plus FRACTAL in April 2021). Stage labels are mixed, with four of the 11 rows carrying “Series Unknown” or “Series” blank, and one row marked “undisclosed” (Faes & Co on 2025-02-05). Dates run from 2020-02-28 (Anagram) through 2025-02-05 (Faes & Co).
Most recent rounds
11 shownRelated listings
Frequently asked
What’s the largest disclosed round in this Santa Monica financial services set, and how does it stack up against the rest?
Grow Credit’s $100M debt financing on 2021-09-14 is the clear outlier, with the next-largest disclosed amount being BondIt Media Capital’s $60M on 2024-06-25; there are no other disclosed rounds above $60M in the 11 rows shown.
Do the recent rounds cluster in a narrow time window (e.g., 2024–2025) or spread out?
The table spans 2020-02-28 (Anagram) to 2025-02-05 (Faes & Co), but the most recent years include multiple 2023–2024 closings: Collectly ($29M, 2023-07-20), HMBradley ($12M, 2023-07-05), BondIt Media Capital ($60M, 2024-06-25), and Autopilot ($7M, 2024-11-19).
Are there repeated stage labels, or does funding appear concentrated in a particular stage?
Seed appears repeatedly with three named Seed rounds: Zitti ($4M, 2022-03-15), Ivella ($4M, 2022-06-06), and FRACTAL ($4M, 2021-04-20). In contrast, “Series Unknown” plus blank series accounts for four of the 11 rows (Faes & Co 2025-02-05, Autopilot 2024-11-19, BondIt Media Capital 2024-06-25, and the blank-series HMBradley/Anagram entries).
Which entries are effectively the floor of disclosed amounts, and are there multiple ties?
The smallest disclosed amount is $4M, appearing as three separate Seed rounds: Zitti ($4M on 2022-03-15), Ivella ($4M on 2022-06-06), and FRACTAL ($4M on 2021-04-20). Faes & Co is a separate case because its amount is marked “undisclosed” on 2025-02-05.
Are there notable outliers beyond size (e.g., financing type rather than an equity round)?
Grow Credit’s $100M is explicitly “Debt Financing” (2021-09-14), while most other labeled examples in the rows are Seed or Series A (Collectly is “Series A” on 2023-07-20; Ivella and Zitti are “Seed”). This makes Grow Credit’s combination of maximum disclosed amount and debt structure stand apart from the rest of the disclosed rounds shown.
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