Funded Commerce and Shopping Startups in Santa Monica
Santa Monica's commerce and shopping sector shows venture activity stretching from mid-2020 through mid-2025 across the 14 companies in this dataset.
Santa Monica's commerce and shopping sector shows venture activity stretching from mid-2020 through mid-2025 across the 14 companies in this dataset. Funding density was highest in the 2020–2021 window — eight rounds closed in roughly a 12-month span, headlined by ReCharge's $227M raise in May 2021 and back-to-back $50M rounds from Outer and Songtradr that summer. Series B deals from Verishop ($40M, August 2022) and Outer reflect investor appetite for scaled consumer platforms during that period.
Activity thinned considerably after 2021, with four rounds spread across 2022 and 2023 before Plug's $7M Seed and Filmhub's $7M raise in early 2025 signal renewed deal flow. Round-stage disclosure is uneven — six of the 14 entries carry no labeled stage — but named rounds skew early: three Seeds (Plug, Azteco, Humankind), one Series A (Arrive Recommerce), and two Series Bs (Outer, Verishop). The commerce models represented range from subscription billing and recommerce to outdoor gear rental and music licensing.
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Frequently asked
What are the largest rounds among these 14 Santa Monica commerce startups?
ReCharge leads the dataset at $227M, raised in May 2021 with no round type disclosed. Outer and Songtradr each closed $50M rounds in the summer of 2021, followed by Verishop's $40M Series B in August 2022. Those four deals account for the bulk of total capital raised across all 14 entries.
Which companies raised money most recently?
Filmhub closed a $7M round on June 2, 2025 — the most recent entry in the dataset. Plug preceded it with a $7M Seed round on April 8, 2025. Before those two, there is a gap of roughly two years back to Arrive Recommerce's $16M Series A in July 2023.
How are round stages distributed across these companies?
Three companies carried labeled Seed rounds — Plug, Azteco, and Humankind. Two reached Series B — Outer and Verishop. Arrive Recommerce is the sole Series A. Filmhub is listed as Series Unknown, and six of the 14 entries carry no disclosed round type, all of them from the 2020–2021 cohort.
How does deal flow break down by year?
Eight of the 14 rounds closed between July 2020 and June 2021, making that the densest stretch in the dataset. Two rounds are recorded in 2022, two in 2023, and two in 2025. No rounds appear for 2024 among these 14 rows.
What commerce models and verticals are covered?
The dataset spans subscription billing infrastructure (ReCharge), recommerce and resale (Arrive Recommerce), outdoor furniture direct-to-consumer (Outer), outdoor gear rental (Arrive Outdoors), Bitcoin vouchers (Azteco), music rights licensing (Songtradr), film distribution (Filmhub), real estate listing tools (Homelister), and consumer fragrance (DefineMe), among others — indicating the segment label covers a broad range of transaction-layer businesses.
Which companies raised at the smaller end of the range, and when?
DefineMe raised the smallest disclosed amount at $400K in June 2021, with no round type listed. Fanbank ($3M, December 2020), Humankind ($4M, September 2022), and Azteco ($6M, May 2023) represent the next tier. These smaller rounds are distributed across both the 2020–2021 cluster and the more recent 2022–2023 period.
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