Funded Commerce and Shopping Startups in New York
New York's commerce and shopping sector shows sustained funding activity from early 2024 through November 2025, with disclosed round sizes ranging from $50…
New York's commerce and shopping sector shows sustained funding activity from early 2024 through November 2025, with disclosed round sizes ranging from $500K (SYNCHFIT, October 2024) to $26M (Innovation Department, March 2024). Series A is the most consistently represented growth stage, with eight closings in the set including Garage ($14M, August 2025), Ernesta ($13M, May 2024), Crossover Markets Group ($12M, June 2024), and Glimpse ($10M, April 2025).
Sub-sector breadth is notable: GrailPay and Subtotal address payments and checkout infrastructure, Snif raised $16M in June 2025 for fragrance, Blue Stripes closed a $20M Series B in October 2024, and Fly E-Bike pulled $7M in June 2025. Early-stage activity continued into 2025, with nine seed rounds in the dataset—GrailPay's $7M seed among the largest—alongside pre-seed rounds from ChatLabs ($3M, December 2024) and Refine ($700K, December 2024).
Most recent rounds
50 shownRelated listings
Frequently asked
What are the largest disclosed rounds among these 50 companies?
Innovation Department ($26M, March 2024), Snappy's Series D ($25M, April 2024), and Blue Stripes' Series B ($20M, October 2024) are the three largest. Among 2025 closings, Snif ($16M, June 2025), The Snow League ($14M, October 2025), and Garage's Series A ($14M, August 2025) lead on disclosed deal size.
Which companies raised Series A rounds, and at what sizes?
Eight companies closed Series A rounds: Garage ($14M, August 2025), Glimpse ($10M, April 2025), Apis Point Energy ($4M, June 2025), Windmill ($5M, October 2024), Zenlytic ($9M, September 2024), RepRally (undisclosed, September 2024), Crossover Markets Group ($12M, June 2024), and Ernesta ($13M, May 2024). Disclosed amounts range from $4M to $14M.
Is this segment mostly early-stage deals or are there later-stage rounds too?
Both are present. Seed rounds appear nine times (from $500K for SYNCHFIT to $7M for GrailPay) and Series A eight times ($4M–$14M), while pre-seed accounts for three entries. Later-stage rounds are limited: one Series D (Snappy, $25M) and two Series B rounds—Blue Stripes ($20M) and Checkmate ($10M)—round out the upper end.
What sub-sectors within commerce and shopping are attracting capital in New York?
The dataset covers payments and checkout infrastructure (GrailPay, Subtotal, Chord), consumer goods brands (Snif, Blue Stripes, Wandering Bear Coffee, Top Seedz), marketplaces and platforms (Garage, Rally, Emissary), e-mobility (Fly E-Bike), jewelry (Ring Concierge, Liquid Diamonds), gifting (Snappy), and sports commerce (Premier Lacrosse League). The category includes both B2B infrastructure plays and direct-to-consumer brands.
How many of the listed rounds have undisclosed amounts?
Thirteen of the 50 entries do not disclose round size: Crisp, Playground, Premier Lacrosse League, Ring Concierge, ANKAA, Figure, Soil Connect, Inveniam Capital Partners, SuperCircle, Granite Comfort, RepRally, HealNow, and doola. The remaining 37 entries carry disclosed amounts ranging from $500K to $26M.
Which companies closed rounds most recently, for prospecting prioritization?
The five most recent closings in the dataset are Crisp (venture, undisclosed, November 2025), The Snow League ($14M, October 2025), Garage ($14M Series A, August 2025), CleanUp ($3M, July 2025), and Subtotal ($7M, July 2025). Companies in this recency window are most likely to be actively evaluating new vendor and partner relationships.
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