FundedIQ
Advertising

Attrace: Funding, Investors & Team (Sep 2026)

The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.

attrace.com LinkedIn Amsterdam, Netherlands 11-50 employees
Advertising Market Research Marketing
Total raised
$2.5M
Rounds
1
Latest
Undisclosed round
May 2021

Attrace has raised $2.5M across 1 funding round on record, the most recent an undisclosed round of $2.5M announced in May 2021.

That round is below the $5.0M median round size for Advertising companies tracked on FundedIQ over the last two years.

Attrace Company Profile and Key Stats

Total funding raised
$2.5M
across 1 round on record
Funding rounds on record
1
Latest funding round
Undisclosed round
$2.5M in May 2021
Employees
11-50
reported band
Headquarters
Amsterdam, Netherlands

Latest funding round on record: May 2021.

Attrace Funding Rounds

Date
Round
Amount
Undisclosed round
$2.5M

Attrace Founders and Leadership Team

Name
Role
Contact
Erwin Werring
CEO
Locked

Contact details for the Attrace team: 1 of 1 has an email address on file.

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Attrace Funding Compared to Other Advertising Startups

Segment
Companies
Median round
810
$5.0M
740
$5.0M

Attrace's latest round of $2.5M is below the median round in Advertising. Medians cover the last 24 months of disclosed rounds.

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Attrace Funding FAQs

What does Attrace do?

The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.

How much funding has Attrace raised?

Attrace has raised $2.5M across 1 round on record. The most recent is an undisclosed round of $2.5M announced in May 2021.

When did Attrace last raise funding?

Attrace's most recent funding round on record is an undisclosed round of $2.5M, announced in May 2021.

Who is the CEO of Attrace?

Erwin Werring is listed as CEO at Attrace.

Where is Attrace headquartered?

Attrace is based in Amsterdam, Noord-Holland, Netherlands.

How many employees does Attrace have?

Attrace is in the 11-50 employee band.

How does Attrace's funding compare to other Advertising startups?

Attrace's latest round of $2.5M is below the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.

About FundedIQ's Attrace Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Attrace is left off this page rather than filled in.

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