Branded: Funding, Investors & Team (Sep 2026)
Branded is a startup company that acquires and partners with top-performing Amazon sellers and brands. The company emerged from stealth and its goal is to acquire proven Amazon brands and grow them by 100x by applying expertise in marketing, supply chain, merchandising, and product development. It collects a portfolio of best-selling and profitable brands in the home, leisure, and lifestyle category with over 700,000 reviews on Amazon’s marketplace and collectively generating $150 million in gross revenue. Branded's backer includes Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures, and Vine Ventures. It was launched by Pierre Poignant, Michael Ronen, and Ben Kaminski in Paris, Ile-de-France in 2020.
Branded has raised $150M across 1 funding round on record, the most recent a Series A of $150M announced in Feb 2021.
That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Branded Company Profile and Key Stats
Latest funding round on record: Feb 2021.
Branded Funding Rounds
Branded Founders and Leadership Team
Contact details for the Branded team: 1 of 1 has an email address on file.
Start 14-day free trial →Branded Funding Compared to Other Commerce and Shopping Startups
Branded's latest round of $150M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Branded in Commerce and Shopping and Paris
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Branded Funding FAQs
What does Branded do?
Branded is a startup company that acquires and partners with top-performing Amazon sellers and brands. The company emerged from stealth and its goal is to acquire proven Amazon brands and grow them by 100x by applying expertise in marketing, supply chain, merchandising, and product development. It collects a portfolio of best-selling and profitable brands in the home, leisure, and lifestyle category with over 700,000 reviews on Amazon’s marketplace and collectively generating $150 million in gross revenue. Branded's backer includes Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures, and Vine Ventures. It was launched by Pierre Poignant, Michael Ronen, and Ben Kaminski in Paris, Ile-de-France in 2020.
How much funding has Branded raised?
Branded has raised $150M across 1 round on record. The most recent is a Series A of $150M announced in Feb 2021.
When did Branded last raise funding?
Branded's most recent funding round on record is a Series A of $150M, announced in Feb 2021.
Who is the CEO of Branded?
Pierre Poignant is listed as CEO at Branded.
Where is Branded headquartered?
Branded is based in Paris, Ile-De-France, France.
How many employees does Branded have?
Branded is in the 101-250 employee band.
How does Branded's funding compare to other Commerce and Shopping startups?
Branded's latest round of $150M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Branded Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Branded is left off this page rather than filled in.
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