FundedIQ
Commerce and Shopping

Fire & Flower: Funding, Investors & Team (Sep 2026)

Fire & Flower operates as an independent adult-use cannabis retailer with a focus on the Canadian market and international expansion opportunities. It guides consumers through the complex world of cannabis through education-focused, retailing while the Hifyrea digital platform connects consumers with cannabis products. The company was founded in 2017 and is headquartered in Edmonton, Alberta.

fireandflower.com LinkedIn Edmonton, Canada 501-1000 employees
Cannabis Retail Retail Technology
Total raised
$43.0M
Rounds
3
Latest
Post-IPO Debt
Oct 2022

Fire & Flower has raised $43.0M across 3 funding rounds on record, the most recent a Post-IPO Debt of $8.0M announced in Oct 2022.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Fire & Flower Company Profile and Key Stats

Total funding raised
$43.0M
across 3 rounds on record
Funding rounds on record
3
Latest funding round
Post-IPO Debt
$8.0M in Oct 2022
Employees
501-1000
reported band
Headquarters
Edmonton, Canada

Latest funding round on record: Oct 2022.

Fire & Flower Funding Rounds

Date
Round
Amount
Post-IPO Debt
$8.0M
Post-IPO Debt
$5.0M
Post-IPO Debt
$30.0M

Fire & Flower raised $30.0M in a Post-IPO Debt announced in Dec 2021.

8 months later, a Post-IPO Debt of $5.0M was announced in Aug 2022.

2 months later, a Post-IPO Debt of $8.0M was announced in Oct 2022.

Fire & Flower Founders and Leadership Team

Name
Role
Contact
Stephane Trudel
CEO
Locked
Trevor Fencott
CEO
Locked

Contact details for the Fire & Flower team: 2 of 2 have an email address on file.

Start 14-day free trial →

Fire & Flower Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round

Fire & Flower's latest round of $8.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Fire & Flower in Commerce and Shopping and Edmonton

Companies Similar to Fire & Flower

Innovative Destruction Lab (CDL) is a no-expense/no-value association that conveys a targets based coaching…

Undisclosed round $10.6M

Elevate Service Group provides a single point of contact for a wide range of critical facility services,…

Undisclosed round $7.0M

PesoRama is a dollar store retailer that sells a variety of products at a fixed price. Their stores carry a…

Undisclosed round $14.9M

Ax.c is a hub that offers workspace and resources for tech startups.

Undisclosed round $1.5M

Promino Nutritional Sciences is a nutraceutical company that offers science-based products for the global CPG…

Undisclosed round $370k

​Ocumetics is a research and product development company specializing in advanced refractive technologies for…

Undisclosed round $1.0M

ROCarbon Labs provides consulting services focused on carbon offsets and sustainability. The company…

Undisclosed round $100k

Multinautic designs and distributes modular dock systems and related waterfront products for residential use.…

Undisclosed round $330k

Cizzle Brands operates as a retail corporation.

Undisclosed round $6.2M

Mulli Swing Solutions produces smart golf-club attachments with integrated sensors to track swing and grip…

Undisclosed round $10k

Quadshift purchases and develops B2B software companies in specific specialized markets where its various…

Undisclosed round

Snipp is an innovative Shopper Marketing and Consumer Promotion Solutions including loyalty rebates and…

Undisclosed round $3.3M

Fire & Flower Funding FAQs

What does Fire & Flower do?

Fire & Flower operates as an independent adult-use cannabis retailer with a focus on the Canadian market and international expansion opportunities. It guides consumers through the complex world of cannabis through education-focused, retailing while the Hifyrea digital platform connects consumers with cannabis products. The company was founded in 2017 and is headquartered in Edmonton, Alberta.

How much funding has Fire & Flower raised?

Fire & Flower has raised $43.0M across 3 rounds on record. The most recent is a Post-IPO Debt of $8.0M announced in Oct 2022.

When did Fire & Flower last raise funding?

Fire & Flower's most recent funding round on record is a Post-IPO Debt of $8.0M, announced in Oct 2022.

Who is the CEO of Fire & Flower?

Stephane Trudel is listed as CEO at Fire & Flower.

Where is Fire & Flower headquartered?

Fire & Flower is based in Edmonton, Alberta, Canada.

How many employees does Fire & Flower have?

Fire & Flower is in the 501-1000 employee band.

How does Fire & Flower's funding compare to other Commerce and Shopping startups?

Fire & Flower's latest round of $8.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Fire & Flower Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Fire & Flower is left off this page rather than filled in.

14-day free trial · Cancel anytime

Know who just raised. Then know who to reach.

Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.

Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.