Footprints AI: Funding, Investors & Team (Sep 2026)

Footprints is one of the most advanced AI-driven Retail Media platforms in the world, helping physical retailers generate a new high profit margin revenue in 3 months or less. Retail Media will be a $100 billion market by 2025. This means that 1 in 4 dollars in digital ad spend will be on media platforms that leverage intent-based customer behavior data. Footprints is part of the global Microsoft Pegasus program, a cohort of 12 high-impact AI startups worldwide with the most viable solutions to transform the physical retail model into an AI-driven business model. Footprints' unique technology enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging our proprietary offline-to-online behavioral data fusion, artificial intelligence and algorithmic automation. Since 2017, Footprints has pioneered AI technologies that enable physical retailers to: - Enable an automated omnichannel retail media service - Become the brand of choice in local communities - Expand more profitably into new local communities Footprints is currently working with Tier 1 retailers and retail properties to transform their offline and online visitors into retail media. Every day, Footprints orchestrates and processes billions of visits, searches, and purchases from offline and online retail environments for YOU, to meet your customers' needs better than ever before. The result? A seamless shopping experience, more customers, more sales, and a new high profit margin revenue. Retail Media is the #1 priority for retailers everywhere, who can now offer personalized and curated content to their customers around the world.

Footprints AI has raised $2.4M across 1 round on record. The most recent is an undisclosed round of $2.4M announced in Feb 2025.

Footprints AI's most recent funding round on record is an undisclosed round of $2.4M, announced in Feb 2025.

FundedIQ lists Dan Marculescu (Founder) at Footprints AI.

Footprints AI is based in Bucharest, Bucuresti, Romania.

Footprints AI is in the 11-50 employee band.

Footprints AI's latest round of $2.4M is below the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.