FS Life: Funding, Investors & Team (Sep 2026)
FS Life is a House of Brands offering apparel and lifestyle needs for modern Indian women. Ayushi Gudwani launched FableStreet in 2016 as a premium workwear brand. As the epidemic spread and workwear lost its relevance as a category, there was a significant product overhaul and growth, and the company changed into a multi-category western wear brand that featured not just workwear but also evening clothing, day wear, etc. FableStreet's extraordinary success led to the creation of two additional brands: Mikoto, a sterling silver and semi-precious jewelry brand that offers high-quality jewelry at affordable prices, and Marigold, a modern Indian wear brand that reimagines traditional clothing for today's women. FableStreet changed from being a single brand to a House of Brands under the banner of "FS Life" in July 2022. As a company, they will concentrate on creating a collection of domestic D2C lifestyle brands that are thoughtful, current, and address unmet apparel and lifestyle demands for the contemporary Indian lady in the mass-premium to premium sector.
FS Life has raised $11.8M across 2 funding rounds on record, the most recent a Series B of $5.6M announced in Oct 2025.
That round is above the $3.0M median round size for Clothing and Apparel companies tracked on FundedIQ over the last two years.
FS Life Company Profile and Key Stats
Latest funding round on record: Oct 2025.
FS Life Funding Rounds
FS Life raised $6.2M in a Series B announced in Sep 2022.
3.1 years later, a Series B of $5.6M was announced in Oct 2025.
FS Life Founders and Leadership Team
No contact details are on record for this team yet.
FS Life Funding Compared to Other Clothing and Apparel Startups
FS Life's latest round of $5.6M is above the median round in Clothing and Apparel. Medians cover the last 24 months of disclosed rounds.
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FS Life Funding FAQs
What does FS Life do?
FS Life is a House of Brands offering apparel and lifestyle needs for modern Indian women. Ayushi Gudwani launched FableStreet in 2016 as a premium workwear brand. As the epidemic spread and workwear lost its relevance as a category, there was a significant product overhaul and growth, and the company changed into a multi-category western wear brand that featured not just workwear but also evening clothing, day wear, etc. FableStreet's extraordinary success led to the creation of two additional brands: Mikoto, a sterling silver and semi-precious jewelry brand that offers high-quality jewelry at affordable prices, and Marigold, a modern Indian wear brand that reimagines traditional clothing for today's women. FableStreet changed from being a single brand to a House of Brands under the banner of "FS Life" in July 2022. As a company, they will concentrate on creating a collection of domestic D2C lifestyle brands that are thoughtful, current, and address unmet apparel and lifestyle demands for the contemporary Indian lady in the mass-premium to premium sector.
How much funding has FS Life raised?
FS Life has raised $11.8M across 2 rounds on record. The most recent is a Series B of $5.6M announced in Oct 2025.
When did FS Life last raise funding?
FS Life's most recent funding round on record is a Series B of $5.6M, announced in Oct 2025.
Who is the CEO of FS Life?
Ayushi Gudwani is listed as CEO at FS Life.
Where is FS Life headquartered?
FS Life is based in Delhi, India.
How many employees does FS Life have?
FS Life is in the 51-100 employee band.
How does FS Life's funding compare to other Clothing and Apparel startups?
FS Life's latest round of $5.6M is above the $3.0M median round size for Clothing and Apparel companies on FundedIQ across 584 tracked companies over the last two years.
About FundedIQ's FS Life Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for FS Life is left off this page rather than filled in.
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