Funded Commerce and Shopping Startups in Philippines
The 17 funded commerce and shopping startups tracked here span a five-year window from May 2020 through February 2025.
The 17 funded commerce and shopping startups tracked here span a five-year window from May 2020 through February 2025. Makati accounts for the heaviest geographic concentration, with at least seven companies headquartered there — including DOON, Toki, Parlon, Shoppable Business, Shipmates, and Dart. Pasig adds three more (GrowSari, On Demand Deals, COCOTEL), while Manila proper hosts CloudEats, Kumu Holdings, and GoodWork.
Pre-Seed is the most frequently occurring stage, appearing across six rounds between mid-2022 and early 2024, with disclosed amounts ranging from $400K (Parlon) to $2M (Toki, Dart). The largest single disclosed round belongs to Giftaway at $18M (February 2025), followed by Edamama's $10M Series A (November 2023) and CloudEats' $7M Series A (September 2022). Several rounds — including those for Kumu Holdings (Series C), Maria Health, On Demand Deals, and COCOTEL — carry undisclosed amounts, leaving the aggregate funding picture from this slice of data incomplete.
Most recent rounds
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Frequently asked
What are the largest disclosed funding rounds in this dataset?
Giftaway leads with $18M closed in February 2025, followed by Edamama's $10M Series A in November 2023 and CloudEats' $7M Series A in September 2022. GrowSari raised $5M in August 2024, making it the fourth-largest disclosed round among the 17 companies shown.
Where are most funded Philippine commerce and shopping startups located?
Makati dominates, with at least seven companies — DOON, Packworks, Toki, Parlon, Shoppable Business, Shipmates, and Dart — all headquartered there. Pasig (GrowSari, On Demand Deals, COCOTEL) and Manila proper (CloudEats, Kumu Holdings, GoodWork) account for most of the remainder, making Metro Manila the near-exclusive hub for this segment.
What round stages are most common among these companies?
Pre-Seed appears most often, covering six rounds: Toki, Parlon, Shoppable Business, On Demand Deals, COCOTEL, and Dart. Four rounds are labeled Series Unknown (Giftaway, DOON, GrowSari, Packworks), and only two companies — Edamama and CloudEats — have reached Series A with disclosed amounts.
How much activity has there been since 2024?
Five rounds closed between January 2024 and February 2025: Giftaway ($18M), GrowSari ($5M), DOON ($1M), Toki ($2M Pre-Seed), and Packworks ($60K). Giftaway's round is the single largest disclosed amount across the entire dataset.
Are there any later-stage companies in this dataset?
Kumu Holdings raised a Series C in October 2021, though the amount was not disclosed. Edamama and CloudEats are the only two companies with disclosed Series A rounds, at $10M and $7M respectively. The dataset skews heavily toward Pre-Seed and early-stage, with no disclosed Series B rounds.
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