Funded Commerce and Shopping Startups in Santiago
The 13 commerce and shopping startups listed here span a funding window from December 2020 (Justo) through July 2025 (Reite), with every company headquarte…
The 13 commerce and shopping startups listed here span a funding window from December 2020 (Justo) through July 2025 (Reite), with every company headquartered in Santiago's Region Metropolitana. Seed rounds are the most common structure in the visible data — Reversso, Checkeados, and Ocular each raised $1M within weeks of each other in early-to-mid 2022, and Mudango closed a $1M seed in April 2021. The clear outlier by deal size is Houm, which raised a $35M Series A in November 2021, roughly 17x larger than any other disclosed round in the set.
At the smaller end, four companies carry a "Series Unknown" label: Videsk ($30K, September 2023) and DataScope ($150K, July 2023) suggest early capital structured outside standard priced rounds, while FarmaLoop disclosed $900K under the same classification in mid-2024. The most recent entry is Reite's $700K seed closed July 2025, and Wift's January 2025 raise remains undisclosed.
Most recent rounds
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Frequently asked
What is the largest disclosed round among these Santiago commerce and shopping startups?
Houm raised a $35M Series A in November 2021, the largest disclosed round in this dataset by a significant margin. The next largest is Justo's $2M raise in December 2020, followed by Reversso, Checkeados, Ocular, and Mudango, each at $1M.
Was there a particular period when seed funding was especially active in this segment?
The 12-month window from April 2021 through August 2022 accounts for five of the seed rounds in this set: Mudango (April 2021), Ocular (March 2022), Checkeados (March 2022), and Reversso (August 2022) all closed at $1M. Checkeados and Ocular were separated by just two days.
Which rounds have undisclosed or ambiguous amounts?
Wift (Series Unknown, January 2025) is the only company with a fully undisclosed amount. Four companies total carry a 'Series Unknown' classification — Wift, FarmaLoop, Videsk, and DataScope — which may indicate non-standard instruments such as convertible notes, grants, or angel checks rather than traditional priced equity rounds.
What is the most recent funding activity visible for this segment?
Reite closed a $700K seed round on July 1, 2025, the most recent entry in the dataset. Before that, Wift raised an undisclosed round in January 2025 and FarmaLoop raised $900K in June 2024.
How wide is the range of disclosed deal sizes across these companies?
Disclosed amounts run from $30K (Videsk, September 2023) to $35M (Houm, November 2021). Excluding Houm, the remaining disclosed rounds are tightly grouped between $30K and $1M, with the majority of seed-labeled deals landing at exactly $1M.
Is there any Series A or later-stage activity visible in this segment?
Houm is the only company in this set with an identifiable Series A, closing $35M in November 2021. All other classified rounds are seed, pre-seed, or series unknown, suggesting the visible deal flow is concentrated at early stages.
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