Funded Commerce and Shopping Startups in Singapore
Singapore's commerce and shopping sector has produced a steady cadence of venture-backed rounds over the past three-plus years.
Singapore's commerce and shopping sector has produced a steady cadence of venture-backed rounds over the past three-plus years. The 50 most recent rounds on record stretch from April 2022 through September 2025, spanning pre-seed checks as small as $500K (anycover, SellerApp) to $60M growth rounds for Carro and Whale — the latter closing a Series C in May 2025. Early-stage activity is prominent: seed and pre-seed deals account for roughly a third of the entries, with Flood ($3M Seed, August 2025), Kyberlife ($4M Seed, March 2025), and Circular ($3M Seed, August 2024) among the more recent additions.
Subsector variety is broad. Automotive recommerce (Carro, iMotorbike), refurbished electronics (Reebelo, $29M Series A in March 2023), and fulfillment-layer plays (Locad $9M Series B, Etaily $18M Series A) sit alongside B2B procurement platforms (Eezee, HeveaConnect $7M) and consumer marketplaces (Supermom $14M Series B, PRISM+ $32M Venture). Roughly a dozen rounds carry undisclosed amounts, concentrated in Series Unknown classifications and pre-seed stages.
Most recent rounds
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Frequently asked
What are the largest disclosed rounds among Singapore commerce and shopping startups in this dataset?
The two largest rounds are both $60M: Carro raised a Venture round in September 2025, and Whale closed a Series C in May 2025. PRISM+ ($32M Venture, September 2022) and Reebelo ($29M Series A, March 2023) are the next largest disclosed amounts in the set.
How active has funding been in 2025 so far?
Five rounds have closed in 2025 through September: Carro ($60M, September), Flood ($3M Seed, August), Whale ($60M Series C, May), Kyberlife ($4M Seed, March), and AMP ($13M, March). Both of the largest rounds in the entire 50-row dataset belong to 2025.
Which commerce subsectors are attracting capital in Singapore?
The rounds reflect several distinct subsectors: automotive and vehicle commerce (Carro, iMotorbike $3M Series A), refurbished or recommerce platforms (Reebelo $29M Series A, Circular $3M Seed), commerce logistics and fulfillment (Locad $9M Series B, Etaily $18M Series A), B2B procurement and marketplace tooling (Eezee $6M Series A, HeveaConnect $7M Series A), and consumer-facing retail or marketplace apps (Supermom $14M Series B, PRISM+ $32M, Webuy Global $4M).
What funding stage is most common in this segment?
Series Unknown (including Venture - Series Unknown) and Seed rounds together account for the majority of the 50 entries. Series A is also well represented — HitPay ($16M), Etaily ($18M), Reebelo ($29M), Qashier ($10M), and The Commerce Co ($10M) all closed Series A deals. Series B appears three times (Locad, Supermom, Oddle) and Series C once (Whale).
How many rounds in this dataset have undisclosed amounts?
At least 12 of the 50 rounds carry undisclosed amounts, spanning stages from Seed to Series Unknown. Recent examples include Rainforest Life (December 2024), Supafaya (September 2024), Sody App (July 2024), and Believe (May 2024), along with several 2023 entries such as The Luxe Nomad, KaryaKarsa, Next Gen Foods, Madly, and Little Farms.
Does any company appear more than once in this dataset?
Eezee, a B2B e-commerce procurement platform, appears twice — an undisclosed Series A closing in August 2022 and a $6M Series A in December 2022 — suggesting either a multi-tranche raise or two separate closes reported within the same round period.
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