FundedIQ
Commerce and Shopping

Supermom: Funding, Investors & Team (Sep 2026)

Supermom Business is an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia. Connecting brands to what consumers want when they want it, Supermom helps win minds and market shares with extraordinary speed. Our pillars of solutions help brands and businesses achieve various business objectives by connecting them with millions of parents. Whether your business objective is to influence parents' decisions, activate experience and talkability for your brand, become a priority in parents' purchase journey, or establish your brand as an expert within the wider industry—we are your partner of choice in helping millions of families in Southeast Asia live better and smarter

welovesupermom.com LinkedIn Singapore, Singapore 11-50 employees
Baby Consumer Goods E-Commerce Internet Marketplace
Total raised
$20.0M
Rounds
2
Latest
Series B
Oct 2024

Supermom has raised $20.0M across 2 funding rounds on record, the most recent a Series B of $14.0M announced in Oct 2024.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Supermom Company Profile and Key Stats

Total funding raised
$20.0M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Series B
$14.0M in Oct 2024
Employees
11-50
reported band
Headquarters
Singapore, Singapore

Latest funding round on record: Oct 2024.

Supermom Funding Rounds

Date
Round
Amount
Series B
$14.0M
Series A
$6.0M

Supermom raised $6.0M in a Series A announced in Jan 2023.

1.8 years later, a Series B of $14.0M was announced in Oct 2024.

Supermom Founders and Leadership Team

Name
Role
Contact
Ziah Lene
Founder
Lynn Yeoh
CEO
Locked

Contact details for the Supermom team: 1 of 2 have an email address on file.

Start 14-day free trial →

Supermom Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
985
$5.0M
4,289
$30M

Supermom's latest round of $14.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Supermom in Commerce and Shopping and Singapore

Companies Similar to Supermom

Whale is an enterprise AI company based in Singapore that specializes in creating AI solutions to…

Series C $40.0M

Qashier (qashier.com) is a comprehensive business solution designed to prepare restaurants and retailers for…

Series A $6.1M

CarTimes is one of the largest and most trusted, award-winning auto companies in Singapore, which offers a…

Undisclosed round $9.5M

At Eezee, we take pride in being at the forefront of modern procurement. By integrating to your ERP via…

Series B $5.0M

Society Pass is building an ecosystem of platforms and technology-enabled companies that synergistically work…

Undisclosed round $3.0M

Etaily provides brands with a complete solution to digital transformation through to a simple e-commerce…

Series B

MetaOptics Technologies creates metalens and metasurface optics for AR, VR, IoT, and imaging devices using…

Undisclosed round $3.7M

Carro is an automotive marketplace that offers a full-stack service for all aspects of car ownership. It…

Undisclosed round $60.0M

Flood is a platform for merchants that offers solutions for businesses, self-service options, and tools for…

Seed $2.5M

Kyberlife is an e-commerce marketplace startup for life sciences, pharmaceutical, and healthcare industries.

Seed $3.9M

AMP up your eCommerce business

Undisclosed round $12.5M

WEBUY offers affordable local food and beverage (F&B) products through its platform that runs on a group…

Undisclosed round $3.7M

Supermom Funding FAQs

What does Supermom do?

Supermom Business is an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia. Connecting brands to what consumers want when they want it, Supermom helps win minds and market shares with extraordinary speed. Our pillars of solutions help brands and businesses achieve various business objectives by connecting them with millions of parents. Whether your business objective is to influence parents' decisions, activate experience and talkability for your brand, become a priority in parents' purchase journey, or establish your brand as an expert within the wider industry—we are your partner of choice in helping millions of families in Southeast Asia live better and smarter

How much funding has Supermom raised?

Supermom has raised $20.0M across 2 rounds on record. The most recent is a Series B of $14.0M announced in Oct 2024.

When did Supermom last raise funding?

Supermom's most recent funding round on record is a Series B of $14.0M, announced in Oct 2024.

Who founded Supermom?

FundedIQ lists Ziah Lene (Founder) at Supermom.

Who is the CEO of Supermom?

Lynn Yeoh is listed as CEO at Supermom.

Where is Supermom headquartered?

Supermom is based in Singapore, Central Region, Singapore.

How many employees does Supermom have?

Supermom is in the 11-50 employee band.

How does Supermom's funding compare to other Commerce and Shopping startups?

Supermom's latest round of $14.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Supermom Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Supermom is left off this page rather than filled in.

14-day free trial · Cancel anytime

Know who just raised. Then know who to reach.

Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.

Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.