Funded Commerce and Shopping Startups in Spain
Barcelona and Madrid dominate this segment, with Catalonia accounting for the largest raises among the 50 companies listed.
Barcelona and Madrid dominate this segment, with Catalonia accounting for the largest raises among the 50 companies listed. SeQura (Barcelona) closed the standout round — $435M in November 2024 — followed by CABE at $43M the same month, Cooltra at $24M in July 2023, and Holaluz at $17M in March 2025. Activity has remained consistent into 2025, with Reveni closing a $9M Series A in Madrid in September 2025 and Spotahome raising $6M in April 2025.
"Series Unknown" is by far the most common stage label across the dataset, appearing for companies at a wide range of deal sizes — a pattern typical of the Spanish startup ecosystem. Seed rounds are well represented, with REVER pulling in $8M at seed stage in Barcelona and most others landing between $490K and $3M. Comunidad Valenciana (Valencia, Castellón) is the third most active region, contributing BigBuy, Flipflow, Inversiva, and Tuvalum.
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Frequently asked
What are the largest disclosed rounds among these companies?
SeQura (Barcelona) leads at $435M in November 2024, followed by CABE ($43M, Barcelona, November 2024), Cooltra ($24M, Barcelona, July 2023), Ukio ($18M Series A, Barcelona, November 2022), and Holaluz ($17M, Barcelona, March 2025). All five are Barcelona-based, and four closed within roughly 16 months between mid-2023 and early 2025.
Which cities account for the most funded commerce and shopping startups in Spain?
Barcelona and its broader Catalan region account for close to half the 50 companies listed, including the five largest disclosed rounds. Madrid is the second most represented hub, with companies like Reveni, Spotahome, Hamelyn, and Webel. Comunidad Valenciana — primarily Valencia and Castellón — is the third active cluster, home to BigBuy, Tuvalum, Inversiva, and Flipflow.
What funding stages appear most often in this segment?
"Series Unknown" is the dominant label, covering rounds ranging from under $1M to $435M — reflecting how many Spanish startups raise without conforming to standard stage nomenclature. Seed is the next most explicit stage, with roughly 15 companies including REVER ($8M, Barcelona), ScrapAd ($5M, Éibar), and iF Lastmile ($3M, Madrid). Only three companies carry a confirmed Series A: Reveni ($9M, 2025), Ukio ($18M, 2022), and Tuvalum ($3M, 2022).
Are there identifiable sub-verticals within this category?
Rental and property marketplaces form a notable cluster — Spotahome, Ukio, Alquiler Seguro, Habitacion.com, and Renting Finders all sit within it. D2C consumer brands (TWOTHIRDS, Saigu Cosmetics, Cocunat, Colvin) represent another theme. Returns and reverse-commerce tech (Reveni, REVER) has two funded players, and energy retail (Holaluz, Wattwin) appears as a distinct sub-segment within the broader commerce category.
How much do Seed-stage deals typically raise in this segment?
Among the disclosed Seed rounds in this set, most fall between $490K and $3M. REVER's $8M Seed (Barcelona, June 2023) and ScrapAd's $5M Seed (Éibar, November 2023) are the high-end outliers. Smaller raises include Renting Finders at $710K, EALYX at $940K, and Flipflow at $990K, while Motoreto's $340K Seed in June 2025 sits at the lower end.
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