FundedIQ
Commerce and Shopping

Loyal Guru: Funding, Investors & Team (Sep 2026)

Loyal Guru is a Customer Data Platform with the mission of transforming retailers all around the world into customer-centric organizations. Its clients use their platform to understand their customers and monetize data through flexible loyalty programs and personalized coupons with an unbeatable time-to-market. Founded in 2016, the company is based in Barcelona, Catalonia, Spain.

www.loyal.guru LinkedIn Barcelona, Spain 51-100 employees
Information Technology Marketing Retail Technology Software
Total raised
$8.9M
Rounds
1
Latest
Series A
Mar 2022

Loyal Guru has raised $8.9M across 1 funding round on record, the most recent a Series A of $8.9M announced in Mar 2022.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Loyal Guru Company Profile and Key Stats

Total funding raised
$8.9M
across 1 round on record
Funding rounds on record
1
Latest funding round
Series A
$8.9M in Mar 2022
Employees
51-100
reported band
Headquarters
Barcelona, Spain

Latest funding round on record: Mar 2022.

Loyal Guru Funding Rounds

Date
Round
Amount
Series A
$8.9M

Loyal Guru Founders and Leadership Team

Name
Role
Contact
Borja Sanfeliu
CEO
Locked

Contact details for the Loyal Guru team: 1 of 1 has an email address on file.

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Loyal Guru Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
1,050
$3.1M
8,378
$15M

Loyal Guru's latest round of $8.9M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Loyal Guru in Commerce and Shopping and Barcelona

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Loyal Guru Funding FAQs

What does Loyal Guru do?

Loyal Guru is a Customer Data Platform with the mission of transforming retailers all around the world into customer-centric organizations. Its clients use their platform to understand their customers and monetize data through flexible loyalty programs and personalized coupons with an unbeatable time-to-market. Founded in 2016, the company is based in Barcelona, Catalonia, Spain.

How much funding has Loyal Guru raised?

Loyal Guru has raised $8.9M across 1 round on record. The most recent is a Series A of $8.9M announced in Mar 2022.

When did Loyal Guru last raise funding?

Loyal Guru's most recent funding round on record is a Series A of $8.9M, announced in Mar 2022.

Who is the CEO of Loyal Guru?

Borja Sanfeliu is listed as CEO at Loyal Guru.

Where is Loyal Guru headquartered?

Loyal Guru is based in Barcelona, Catalonia, Spain.

How many employees does Loyal Guru have?

Loyal Guru is in the 51-100 employee band.

How does Loyal Guru's funding compare to other Commerce and Shopping startups?

Loyal Guru's latest round of $8.9M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Loyal Guru Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Loyal Guru is left off this page rather than filled in.

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