Funnel: Funding, Investors & Team (Sep 2026)
Funnel is here to put an end to manual data collection. Funnel integrates with all marketing and advertising platforms and allows you to feed your data anywhere you want it. Out-of-the-box integrations with 400+ data sources. With Funnel, you will have the freedom to feed your data into any tool you like. Automatically feed data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool. Funnel caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Fredrik Skantze and Per Made founded it in 2014. Offices in Stockholm (HQ) and Boston.
Funnel has raised $146M across 2 funding rounds on record, the most recent an undisclosed round of $80.0M announced in Jan 2026.
That round is above the $5.0M median round size for Advertising companies tracked on FundedIQ over the last two years.
Funnel Company Profile and Key Stats
Latest funding round on record: Jan 2026.
Funnel Funding Rounds
Funnel raised $65.8M in a Series C announced in Oct 2021.
4.3 years later, an undisclosed round of $80.0M was announced in Jan 2026.
Funnel Founders and Leadership Team
Contact details for the Funnel team: 1 of 2 have an email address on file.
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Funnel's latest round of $80.0M is above the median round in Advertising. Medians cover the last 24 months of disclosed rounds.
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Funnel Funding FAQs
What does Funnel do?
Funnel is here to put an end to manual data collection. Funnel integrates with all marketing and advertising platforms and allows you to feed your data anywhere you want it. Out-of-the-box integrations with 400+ data sources. With Funnel, you will have the freedom to feed your data into any tool you like. Automatically feed data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool. Funnel caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Fredrik Skantze and Per Made founded it in 2014. Offices in Stockholm (HQ) and Boston.
How much funding has Funnel raised?
Funnel has raised $146M across 2 rounds on record. The most recent is an undisclosed round of $80.0M announced in Jan 2026.
When did Funnel last raise funding?
Funnel's most recent funding round on record is an undisclosed round of $80.0M, announced in Jan 2026.
Who founded Funnel?
FundedIQ lists Per Made (Founder) at Funnel.
Who is the CEO of Funnel?
Fredrik Skantze is listed as CEO at Funnel.
Where is Funnel headquartered?
Funnel is based in Stockholm, Stockholms Lan, Sweden.
How many employees does Funnel have?
Funnel is in the 101-250 employee band.
How does Funnel's funding compare to other Advertising startups?
Funnel's latest round of $80.0M is above the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.
About FundedIQ's Funnel Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Funnel is left off this page rather than filled in.
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