FundedIQ
Software

Instoried: Funding, Investors & Team (Sep 2026)

Instoried is an augmented writing platform which improves customer interest and engagement. The platform helps content writers in e-commerce, news, FMCG and other verticals to optimise emotions in their marketing content.

www.instoried.com LinkedIn Bangalore, India 11-50 employees
Total raised
$209M
Rounds
3
Latest
Debt Financing
Apr 2022

Instoried has raised $209M across 3 funding rounds on record, the most recent a Debt Financing of $200M announced in Apr 2022.

That round is above the $3.5M median round size for Software companies tracked on FundedIQ over the last two years.

Instoried Company Profile and Key Stats

Total funding raised
$209M
across 3 rounds on record
Funding rounds on record
3
Latest funding round
Debt Financing
$200M in Apr 2022
Employees
11-50
reported band
Headquarters
Bangalore, India

Latest funding round on record: Apr 2022.

Instoried Funding Rounds

Date
Round
Amount
Debt Financing
$200M
Undisclosed round
$8.0M
Undisclosed round
$1.0M

Instoried raised $1.0M in an undisclosed round announced in Nov 2020.

11 months later, an undisclosed round of $8.0M was announced in Oct 2021.

6 months later, a Debt Financing of $200M was announced in Apr 2022.

Instoried Founders and Leadership Team

Name
Role
Contact
Sharmin Ali
CEO
Locked

Contact details for the Instoried team: 1 of 1 has an email address on file.

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Instoried Funding Compared to Other Software Startups

Segment
Companies
Median round
952
$3.5M
3,233
$3.0M

Instoried's latest round of $200M is above the median round in Software. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Instoried in Software and Bangalore

Companies Similar to Instoried

Instoried Funding FAQs

What does Instoried do?

Instoried is an augmented writing platform which improves customer interest and engagement. The platform helps content writers in e-commerce, news, FMCG and other verticals to optimise emotions in their marketing content.

How much funding has Instoried raised?

Instoried has raised $209M across 3 rounds on record. The most recent is a Debt Financing of $200M announced in Apr 2022.

When did Instoried last raise funding?

Instoried's most recent funding round on record is a Debt Financing of $200M, announced in Apr 2022.

Who is the CEO of Instoried?

Sharmin Ali is listed as CEO at Instoried.

Where is Instoried headquartered?

Instoried is based in Bangalore, Karnataka, India.

How many employees does Instoried have?

Instoried is in the 11-50 employee band.

How does Instoried's funding compare to other Software startups?

Instoried's latest round of $200M is above the $3.5M median round size for Software companies on FundedIQ across 952 tracked companies over the last two years.

About FundedIQ's Instoried Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Instoried is left off this page rather than filled in.

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