Pineapple: Funding, Investors & Team (Sep 2026)
In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest and cover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to many Pineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
Pineapple has raised $9.1M across 2 funding rounds on record, the most recent a Series B of $3.7M announced in Nov 2023.
That round is below the $14M median round size for Financial Services companies tracked on FundedIQ over the last two years.
Pineapple Company Profile and Key Stats
Latest funding round on record: Nov 2023.
Pineapple Funding Rounds
Pineapple raised $5.4M in a Series A announced in Jul 2021.
2.3 years later, a Series B of $3.7M was announced in Nov 2023.
Pineapple Founders and Leadership Team
No contact details are on record for this team yet.
Pineapple Funding Compared to Other Financial Services Startups
Pineapple's latest round of $3.7M is below the median round in Financial Services. Medians cover the last 24 months of disclosed rounds.
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Pineapple Funding FAQs
What does Pineapple do?
In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest and cover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to many Pineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
How much funding has Pineapple raised?
Pineapple has raised $9.1M across 2 rounds on record. The most recent is a Series B of $3.7M announced in Nov 2023.
When did Pineapple last raise funding?
Pineapple's most recent funding round on record is a Series B of $3.7M, announced in Nov 2023.
Who is the CEO of Pineapple?
Matthew Elan Smith is listed as CEO at Pineapple.
Where is Pineapple headquartered?
Pineapple is based in Johannesburg, Na - South Africa, South Africa.
How many employees does Pineapple have?
Pineapple is in the 11-50 employee band.
How does Pineapple's funding compare to other Financial Services startups?
Pineapple's latest round of $3.7M is below the $14M median round size for Financial Services companies on FundedIQ across 5,745 tracked companies over the last two years.
About FundedIQ's Pineapple Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Pineapple is left off this page rather than filled in.
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