PlayUp: Funding, Investors & Team (Oct 2026)
PlayUp is an online-only Sports Betting and Fantasy Sports Company that owns its own proprietary wagering and fantasy platform and operates its in-house risk and trading team. The PlayUp Group offers legal products in Australia, New Zealand, India and the USA. It has many differentiating products such as Horseracing Products (fixed and pari mutual odds), eSports Betting and Fantasy on Horseracing and even eSports. They company serves as a one-stop-shop for sports fans.
PlayUp has raised $35.0M across 1 funding round on record, the most recent an undisclosed round of $35.0M announced in Jan 2022.
That round is above the $4.0M median round size for Gaming companies tracked on FundedIQ over the last two years.
PlayUp Company Profile and Key Stats
Latest funding round on record: Jan 2022.
PlayUp Funding Rounds
PlayUp Founders and Leadership Team
Contact details for the PlayUp team: 1 of 1 has an email address on file.
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PlayUp's latest round of $35.0M is above the median round in Gaming. Medians cover the last 24 months of disclosed rounds.
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PlayUp Funding FAQs
What does PlayUp do?
PlayUp is an online-only Sports Betting and Fantasy Sports Company that owns its own proprietary wagering and fantasy platform and operates its in-house risk and trading team. The PlayUp Group offers legal products in Australia, New Zealand, India and the USA. It has many differentiating products such as Horseracing Products (fixed and pari mutual odds), eSports Betting and Fantasy on Horseracing and even eSports. They company serves as a one-stop-shop for sports fans.
How much funding has PlayUp raised?
PlayUp has raised $35.0M across 1 round on record. The most recent is an undisclosed round of $35.0M announced in Jan 2022.
When did PlayUp last raise funding?
PlayUp's most recent funding round on record is an undisclosed round of $35.0M, announced in Jan 2022.
Who is the CEO of PlayUp?
Laila Mintas is listed as CEO at PlayUp.
Where is PlayUp headquartered?
PlayUp is based in Sydney, New South Wales, Australia.
How many employees does PlayUp have?
PlayUp is in the 51-100 employee band.
How does PlayUp's funding compare to other Gaming startups?
PlayUp's latest round of $35.0M is above the $4.0M median round size for Gaming companies on FundedIQ across 565 tracked companies over the last two years.
About FundedIQ's PlayUp Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for PlayUp is left off this page rather than filled in.
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