FundedIQ
Advertising

ShopBack: Funding, Investors & Team (Sep 2026)

ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners. With over 1,300 merchant partners, including Uber, Expedia, and Lazada, ShopBack constantly strives to bring a smarter shopping experience to the consumers. In October 2015, ShopBack was awarded the winner of the Gold award in the Best Start-up (Growth Stage) category and Silver award in the Best Innovative Infocomm Products (Consumers) category at the 7th Singapore Infocomm Technology Federation (SiTF) Awards. This is the local start-up’s maiden voyage in industry awards, pitting against more than 300 nominations for the esteemed titles. The company was recently awarded the Emerging Enterprise Award in September 2016, jointly organized by The Business Times (Singapore) and OCBC Bank, which recognizes outstanding small and medium enterprises (SMEs) in Singapore.

www.shopback.sg LinkedIn Singapore, Singapore 501-1000 employees
Affiliate Marketing Coupons E-Commerce Internet Price Comparison Shopping
Total raised
$150M
Rounds
3
Latest
Series F
Oct 2022

ShopBack has raised $150M across 3 funding rounds on record, the most recent a Series F of $80.0M announced in Oct 2022.

That round is above the $5.0M median round size for Advertising companies tracked on FundedIQ over the last two years.

ShopBack Company Profile and Key Stats

Total funding raised
$150M
across 3 rounds on record
Funding rounds on record
3
Latest funding round
Series F
$80.0M in Oct 2022
Employees
501-1000
reported band
Headquarters
Singapore, Singapore

Latest funding round on record: Oct 2022.

ShopBack Funding Rounds

Date
Round
Amount
Series F
$80.0M
Series E
$39.7M
Undisclosed round
$30.0M

ShopBack raised $30.0M in an undisclosed round announced in Mar 2020.

1.6 years later, a Series E of $39.7M was announced in Oct 2021.

1 years later, a Series F of $80.0M was announced in Oct 2022.

ShopBack Founders and Leadership Team

Name
Role
Contact
Lai Shanru
Founder
Henry Chan
CEO
Locked

Contact details for the ShopBack team: 1 of 2 have an email address on file.

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ShopBack Funding Compared to Other Advertising Startups

Segment
Companies
Median round
810
$5.0M
985
$5.0M
89
$125M

ShopBack's latest round of $80.0M is above the median round in Advertising. Medians cover the last 24 months of disclosed rounds.

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ShopBack Funding FAQs

What does ShopBack do?

ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners. With over 1,300 merchant partners, including Uber, Expedia, and Lazada, ShopBack constantly strives to bring a smarter shopping experience to the consumers. In October 2015, ShopBack was awarded the winner of the Gold award in the Best Start-up (Growth Stage) category and Silver award in the Best Innovative Infocomm Products (Consumers) category at the 7th Singapore Infocomm Technology Federation (SiTF) Awards. This is the local start-up’s maiden voyage in industry awards, pitting against more than 300 nominations for the esteemed titles. The company was recently awarded the Emerging Enterprise Award in September 2016, jointly organized by The Business Times (Singapore) and OCBC Bank, which recognizes outstanding small and medium enterprises (SMEs) in Singapore.

How much funding has ShopBack raised?

ShopBack has raised $150M across 3 rounds on record. The most recent is a Series F of $80.0M announced in Oct 2022.

When did ShopBack last raise funding?

ShopBack's most recent funding round on record is a Series F of $80.0M, announced in Oct 2022.

Who founded ShopBack?

FundedIQ lists Lai Shanru (Founder) at ShopBack.

Who is the CEO of ShopBack?

Henry Chan is listed as CEO at ShopBack.

Where is ShopBack headquartered?

ShopBack is based in Singapore, Central Region, Singapore.

How many employees does ShopBack have?

ShopBack is in the 501-1000 employee band.

How does ShopBack's funding compare to other Advertising startups?

ShopBack's latest round of $80.0M is above the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.

About FundedIQ's ShopBack Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for ShopBack is left off this page rather than filled in.

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