Sport Alliance: Funding, Investors & Team (Sep 2026)
We are revolutionizing the fitness industry by digitizing it, making it more accessible for people. With cutting-edge technologies and methods, we are the market leader in Germany, developing a cloud-based platform that can streamline all aspects of the fitness business, from small independent gyms to large international chains. In addition to this, we have created an innovative ecosystem of products and services in fintech, e-commerce, and lead generation. Our group, the Sport Alliance, consists of Magicline, Finion, MySports, and bedarf.de, but our work is far from over. Located in central Hamburg and Kraków, our offices house a dedicated team of around 135 colleagues who are constantly working on new ideas and solutions to revolutionize the industry.
Sport Alliance has raised $179M across 2 funding rounds on record, the most recent an undisclosed round of $109M announced in Nov 2023.
That round is above the $3.5M median round size for Software companies tracked on FundedIQ over the last two years.
Sport Alliance Company Profile and Key Stats
Latest funding round on record: Nov 2023.
Sport Alliance Funding Rounds
Sport Alliance raised $70.1M in a Private Equity announced in Aug 2021.
2.3 years later, an undisclosed round of $109M was announced in Nov 2023.
Sport Alliance Founders and Leadership Team
Contact details for the Sport Alliance team: 1 of 1 has an email address on file.
Start 14-day free trial →Sport Alliance Funding Compared to Other Software Startups
Sport Alliance's latest round of $109M is above the median round in Software. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Sport Alliance in Software and Hamburg
Companies Similar to Sport Alliance
LabThunder provides cloud software to digitize lab workflows, equipment, and compliance.
Sherpa is an AI operating system that replaces fragmented workforce tech stacks with autonomous software…
Everstride is a coach-first athlete intelligence platform for endurance sports. It consolidates and…
n8n is a free and open node-based Workflow Automation Tool. It can be self-hosted, easily extended, and used…
Cirql One makes enterprise SAP data AI-ready — governed, structured, and ready for business reasoning. Most…
Legaltech startup from Germany https://beglaubigt.de
Replacer simplifies organizations' shift from unsustainable plastics and single-use items to a circular…
Our goal is to enable our customers to dedicate their attention to their passion for crafts and construction.…
pyck is a toolkit powered by AI that is changing warehousing and logistics software, reducing costs by 60%,…
Climatiq offers a dataset of worldwide emission information and the necessary technical resources to make…
Mercanis provides a single platform where you can conveniently engage, communicate, and collaborate with your…
One Ware specializes in industrial automation and artificial intelligence (AI), with a goal of making…
Sport Alliance Funding FAQs
What does Sport Alliance do?
We are revolutionizing the fitness industry by digitizing it, making it more accessible for people. With cutting-edge technologies and methods, we are the market leader in Germany, developing a cloud-based platform that can streamline all aspects of the fitness business, from small independent gyms to large international chains. In addition to this, we have created an innovative ecosystem of products and services in fintech, e-commerce, and lead generation. Our group, the Sport Alliance, consists of Magicline, Finion, MySports, and bedarf.de, but our work is far from over. Located in central Hamburg and Kraków, our offices house a dedicated team of around 135 colleagues who are constantly working on new ideas and solutions to revolutionize the industry.
How much funding has Sport Alliance raised?
Sport Alliance has raised $179M across 2 rounds on record. The most recent is an undisclosed round of $109M announced in Nov 2023.
When did Sport Alliance last raise funding?
Sport Alliance's most recent funding round on record is an undisclosed round of $109M, announced in Nov 2023.
Who is the CEO of Sport Alliance?
Daniel Hanelt is listed as CEO at Sport Alliance.
Where is Sport Alliance headquartered?
Sport Alliance is based in Hamburg, Germany.
How many employees does Sport Alliance have?
Sport Alliance is in the 251-500 employee band.
How does Sport Alliance's funding compare to other Software startups?
Sport Alliance's latest round of $109M is above the $3.5M median round size for Software companies on FundedIQ across 950 tracked companies over the last two years.
About FundedIQ's Sport Alliance Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Sport Alliance is left off this page rather than filled in.
Know who just raised. Then know who to reach.
Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.
Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.