FundedIQ
Commerce and Shopping

SWIRL: Funding, Investors & Team (Sep 2026)

SWIRL is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping – helping brands build authentic customer engagements by bridging the online-offline gap. Our product improves the probability of sales conversions by turbocharging the pre-purchase journey of both new and existing customers using cloud-based interactive video commerce and live shopping software. We are trusted by over 100+ formidable brands from Retail, Lifestyle, Fashion, Beauty, F&B, and many more and we are headquartered in the charming and bustling UK Vadodara.

www.goswirl.live LinkedIn Vadodara, India 11-50 employees
E-Commerce E-Commerce Platforms Internet Retail Technology SaaS Video Chat Video Streaming
Total raised
$1.1M
Rounds
1
Latest
Seed
Feb 2024

SWIRL has raised $1.1M across 1 funding round on record, the most recent a Seed of $1.1M announced in Feb 2024.

That round is below the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

SWIRL Company Profile and Key Stats

Total funding raised
$1.1M
across 1 round on record
Funding rounds on record
1
Latest funding round
Seed
$1.1M in Feb 2024
Employees
11-50
reported band
Headquarters
Vadodara, India

Latest funding round on record: Feb 2024.

SWIRL Funding Rounds

Date
Round
Amount
Seed
$1.1M

SWIRL Founders and Leadership Team

Name
Role
Contact
Madhura Bhat
Founder

No contact details are on record for this team yet.

SWIRL Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
3,220
$3.0M
16,485
$3.1M

SWIRL's latest round of $1.1M is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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SWIRL Funding FAQs

What does SWIRL do?

SWIRL is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping – helping brands build authentic customer engagements by bridging the online-offline gap. Our product improves the probability of sales conversions by turbocharging the pre-purchase journey of both new and existing customers using cloud-based interactive video commerce and live shopping software. We are trusted by over 100+ formidable brands from Retail, Lifestyle, Fashion, Beauty, F&B, and many more and we are headquartered in the charming and bustling UK Vadodara.

How much funding has SWIRL raised?

SWIRL has raised $1.1M across 1 round on record. The most recent is a Seed of $1.1M announced in Feb 2024.

When did SWIRL last raise funding?

SWIRL's most recent funding round on record is a Seed of $1.1M, announced in Feb 2024.

Who founded SWIRL?

FundedIQ lists Madhura Bhat (Founder) at SWIRL.

Where is SWIRL headquartered?

SWIRL is based in Vadodara, Gujarat, India.

How many employees does SWIRL have?

SWIRL is in the 11-50 employee band.

How does SWIRL's funding compare to other Commerce and Shopping startups?

SWIRL's latest round of $1.1M is below the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's SWIRL Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for SWIRL is left off this page rather than filled in.

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