FundedIQ
Food and Beverage

Troo Good: Funding, Investors & Team (Oct 2026)

Welcome to Troo Good – India’s Leading Millet Snack Brand for Affordable Nutrition Explore the world of Troo Good, India’s largest and most innovative millet snack company, setting new benchmarks in nutrition, taste, and affordability. Founded in 2018 by visionary entrepreneur Mr. Raju Bhupati, Troo Good is committed to making nutritious millet snacks accessible to millions, with over 3 million millet snack bars sold daily across retail and institutional channels. Powered by five state-of-the-art facilities nationwide, Troo Good has quickly become synonymous with the best in wholesome millet-based snacking. Our mission is clear: provide affordable nutrition to all, particularly children, and support local communities. Troo Good collaborates with Self Help Groups, tribal communities, and farmers, fostering sustainable growth while offering delicious products like our flagship Millet Chikki. Troo Good has been honored with awards from the Ministry of Agriculture and Farmers Welfare, ICAR, and IIMR, cementing our place as a leader in affordable nutrition. With backing from prominent investors like OAKS Asset Management, V Ocean Investments, Puro Wellness, and Sashi Reddi, Troo Good is expanding its impact and setting the gold standard in the millet snack industry. Join us in our journey to make nutritious, delicious snacks accessible to every Indian.

store.troogood.com LinkedIn Madhapur, India 1-10 employees
Total raised
$8.6M
Rounds
1
Latest
Series B
Oct 2024

Troo Good has raised $8.6M across 1 funding round on record, the most recent a Series B of $8.6M announced in Oct 2024.

That round is above the $2.4M median round size for Food and Beverage companies tracked on FundedIQ over the last two years.

Troo Good Company Profile and Key Stats

Total funding raised
$8.6M
across 1 round on record
Funding rounds on record
1
Latest funding round
Series B
$8.6M in Oct 2024
Employees
1-10
reported band
Headquarters
Madhapur, India

Latest funding round on record: Oct 2024.

Troo Good Funding Rounds

Date
Round
Amount
Series B
$8.6M

Troo Good Founders and Leadership Team

Name
Role
Contact
Raju Bhupati
Founder
Locked

Contact details for the Troo Good team: 1 of 1 has an email address on file.

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Troo Good Funding Compared to Other Food and Beverage Startups

Segment
Companies
Median round
3,308
$3.0M
4,401
$31M

Troo Good's latest round of $8.6M is above the median round in Food and Beverage. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Troo Good in Food and Beverage and Madhapur

Companies Similar to Troo Good

Troo Good Funding FAQs

What does Troo Good do?

Welcome to Troo Good – India’s Leading Millet Snack Brand for Affordable Nutrition Explore the world of Troo Good, India’s largest and most innovative millet snack company, setting new benchmarks in nutrition, taste, and affordability. Founded in 2018 by visionary entrepreneur Mr. Raju Bhupati, Troo Good is committed to making nutritious millet snacks accessible to millions, with over 3 million millet snack bars sold daily across retail and institutional channels. Powered by five state-of-the-art facilities nationwide, Troo Good has quickly become synonymous with the best in wholesome millet-based snacking. Our mission is clear: provide affordable nutrition to all, particularly children, and support local communities. Troo Good collaborates with Self Help Groups, tribal communities, and farmers, fostering sustainable growth while offering delicious products like our flagship Millet Chikki. Troo Good has been honored with awards from the Ministry of Agriculture and Farmers Welfare, ICAR, and IIMR, cementing our place as a leader in affordable nutrition. With backing from prominent investors like OAKS Asset Management, V Ocean Investments, Puro Wellness, and Sashi Reddi, Troo Good is expanding its impact and setting the gold standard in the millet snack industry. Join us in our journey to make nutritious, delicious snacks accessible to every Indian.

How much funding has Troo Good raised?

Troo Good has raised $8.6M across 1 round on record. The most recent is a Series B of $8.6M announced in Oct 2024.

When did Troo Good last raise funding?

Troo Good's most recent funding round on record is a Series B of $8.6M, announced in Oct 2024.

Who founded Troo Good?

FundedIQ lists Raju Bhupati (Founder) at Troo Good.

Where is Troo Good headquartered?

Troo Good is based in Madhapur, Andhra Pradesh, India.

How many employees does Troo Good have?

Troo Good is in the 1-10 employee band.

How does Troo Good's funding compare to other Food and Beverage startups?

Troo Good's latest round of $8.6M is above the $2.4M median round size for Food and Beverage companies on FundedIQ across 1,334 tracked companies over the last two years.

About FundedIQ's Troo Good Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Troo Good is left off this page rather than filled in.

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