FundedIQ
Commerce and Shopping

Alloy: Funding, Investors & Team (Sep 2026)

Alloy is an e-commerce website that offers a variety of jewelry made from gold, silver, platinum, and palladium.

thealloymarket.com LinkedIn Newtown, United States 1-10 employees
E-Commerce Jewelry Precious Metals Wholesale
Total raised
$2.8M
Rounds
2
Latest
Seed
Apr 2026

Alloy has raised $2.8M across 2 funding rounds on record, the most recent a Seed of $600k announced in Apr 2026.

That round is below the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Alloy Company Profile and Key Stats

Total funding raised
$2.8M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Seed
$600k in Apr 2026
Employees
1-10
reported band
Headquarters
Newtown, United States

Latest funding round on record: Apr 2026.

Alloy Funding Rounds

Date
Round
Amount
Seed
$600k
Seed
$2.2M

Alloy raised $2.2M in a Seed announced in Sep 2024.

1.6 years later, a Seed of $600k was announced in Apr 2026.

Alloy Founders and Leadership Team

Name
Role
Contact
Brandon Aversano
Founder
Locked
Tommy Nicholas
Founder

Contact details for the Alloy team: 1 of 2 have an email address on file.

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Alloy Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
29,795
$7.5M
16,575
$3.1M

Alloy's latest round of $600k is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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Alloy Funding FAQs

What does Alloy do?

Alloy is an e-commerce website that offers a variety of jewelry made from gold, silver, platinum, and palladium.

How much funding has Alloy raised?

Alloy has raised $2.8M across 2 rounds on record. The most recent is a Seed of $600k announced in Apr 2026.

When did Alloy last raise funding?

Alloy's most recent funding round on record is a Seed of $600k, announced in Apr 2026.

Who founded Alloy?

FundedIQ lists Brandon Aversano (Founder), Tommy Nicholas (Founder) at Alloy.

Where is Alloy headquartered?

Alloy is based in Newtown, Pennsylvania, United States.

How many employees does Alloy have?

Alloy is in the 1-10 employee band.

How does Alloy's funding compare to other Commerce and Shopping startups?

Alloy's latest round of $600k is below the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Alloy Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Alloy is left off this page rather than filled in.

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