FundedIQ
Commerce and Shopping

Babylist: Funding, Investors & Team (Aug 2026)

BabyList is the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web. The service was founded by former Amazon software developer Natalie Gordon, whose son is now just over 2 years old. She says she was inspired to create BabyList out of a frustration with the current products in this space, noting also that “if more women were coding, there would be a much better baby registry experience.”

babylist.com LinkedIn Oakland, United States 101-250 employees
Baby E-Commerce Internet Parenting
Total raised
$40.0M
Rounds
1
Latest
Series C
Nov 2021

Babylist has raised $40.0M across 1 funding round on record, the most recent a Series C of $40.0M announced in Nov 2021.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Babylist Company Profile and Key Stats

Total funding raised
$40.0M
across 1 round on record
Funding rounds on record
1
Latest funding round
Series C
$40.0M in Nov 2021
Employees
101-250
reported band
Headquarters
Oakland, United States

Latest funding round on record: Nov 2021.

Babylist Funding Rounds

Date
Round
Amount
Series C
$40.0M

Babylist Founders and Leadership Team

Name
Role
Contact
Natalie Gordon
CEO

No contact details are on record for this team yet.

Babylist Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
29,722
$7.5M
1,814
$58M

Babylist's latest round of $40.0M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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Babylist Funding FAQs

What does Babylist do?

BabyList is the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web. The service was founded by former Amazon software developer Natalie Gordon, whose son is now just over 2 years old. She says she was inspired to create BabyList out of a frustration with the current products in this space, noting also that “if more women were coding, there would be a much better baby registry experience.”

How much funding has Babylist raised?

Babylist has raised $40.0M across 1 round on record. The most recent is a Series C of $40.0M announced in Nov 2021.

When did Babylist last raise funding?

Babylist's most recent funding round on record is a Series C of $40.0M, announced in Nov 2021.

Who is the CEO of Babylist?

Natalie Gordon is listed as CEO at Babylist.

Where is Babylist headquartered?

Babylist is based in Oakland, California, United States.

How many employees does Babylist have?

Babylist is in the 101-250 employee band.

How does Babylist's funding compare to other Commerce and Shopping startups?

Babylist's latest round of $40.0M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Babylist Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Babylist is left off this page rather than filled in.

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