FundedIQ
Data and Analytics

BetterCart: Funding, Investors & Team (Sep 2026)

BetterCart Analytics is an innovative online tool that utilizes machine learning and artificial intelligence to provide retailers and producers with improved pricing capabilities. This powerful tool gives grocery merchants and manufacturers in-depth information on industry trends, market dynamics, and the pricing strategies of their competitors.

bettercartanalytics.com LinkedIn Saskatoon, Canada 1-10 employees
Analytics Productivity Tools Web Development B2B
Total raised
$30k
Rounds
2
Latest
Undisclosed round
Aug 2023

BetterCart has raised $30k across 2 funding rounds on record, the most recent an undisclosed round announced in Aug 2023.

BetterCart Company Profile and Key Stats

Total funding raised
$30k
across 2 rounds on record
Funding rounds on record
2
1 with no disclosed amount
Latest funding round
Undisclosed round
Aug 2023
Employees
1-10
reported band
Headquarters
Saskatoon, Canada

Latest funding round on record: Aug 2023.

BetterCart Funding Rounds

Date
Round
Amount
Undisclosed round
Undisclosed
Undisclosed round
$30k

1 of 2 rounds was announced without a disclosed amount and is excluded from the total.

BetterCart raised $30k in an undisclosed round announced in May 2023.

3 months later, an undisclosed round was announced in Aug 2023 with no disclosed amount.

BetterCart Founders and Leadership Team

Name
Role
Contact
Thang (victor) Phung
Founder
Melanie Morrison
CEO

No contact details are on record for this team yet.

BetterCart Funding Compared to Other Data and Analytics Startups

Segment
Companies
Median round
3,081
$2.2M

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BetterCart Funding FAQs

What does BetterCart do?

BetterCart Analytics is an innovative online tool that utilizes machine learning and artificial intelligence to provide retailers and producers with improved pricing capabilities. This powerful tool gives grocery merchants and manufacturers in-depth information on industry trends, market dynamics, and the pricing strategies of their competitors.

How much funding has BetterCart raised?

BetterCart has raised $30k across 2 rounds on record.

When did BetterCart last raise funding?

BetterCart's most recent funding round on record was announced in Aug 2023. The amount was not disclosed.

Who founded BetterCart?

FundedIQ lists Thang (victor) Phung (Founder) at BetterCart.

Who is the CEO of BetterCart?

Melanie Morrison is listed as CEO at BetterCart.

Where is BetterCart headquartered?

BetterCart is based in Saskatoon, Saskatchewan, Canada.

How many employees does BetterCart have?

BetterCart is in the 1-10 employee band.

About FundedIQ's BetterCart Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for BetterCart is left off this page rather than filled in.

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