FundedIQ
Commerce and Shopping

Brandefy: Funding, Investors & Team (Sep 2026)

Brandefy is a Developer of a personal care product reviewing platform designed to offer reviews and information about those products. The company's platform shows shoppers how store brand and name brand products stack up against each other utilizing honest, straightforward consumer feedback and it also offers its own reviews encompassing ingredient analyses, it's own experiences with the product and chemical analyses when necessary, enabling customers to discover unknown information about the products before actually purchasing or using it.

beyondthelabel.brandefy.info LinkedIn Richmond, United States 1-10 employees
Beauty Consumer Consumer Lending E-Commerce Mobile Retail Shopping
Total raised
$2.8M
Rounds
3
Latest
Undisclosed round
Aug 2023

Brandefy has raised $2.8M across 3 funding rounds on record, the most recent an undisclosed round of $1.1M announced in Aug 2023.

That round is below the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Brandefy Company Profile and Key Stats

Total funding raised
$2.8M
across 3 rounds on record
Funding rounds on record
3
1 with no disclosed amount
Latest funding round
Undisclosed round
$1.1M in Aug 2023
Employees
1-10
reported band
Headquarters
Richmond, United States

Latest funding round on record: Aug 2023.

Brandefy Funding Rounds

Date
Round
Amount
Undisclosed round
$1.1M
Undisclosed round
Undisclosed
Seed
$1.7M

1 of 3 rounds was announced without a disclosed amount and is excluded from the total.

Brandefy raised $1.7M in a Seed announced in Aug 2021.

1.8 years later, an undisclosed round was announced in Jun 2023 with no disclosed amount.

2 months later, an undisclosed round of $1.1M was announced in Aug 2023.

Brandefy Founders and Leadership Team

Name
Role
Contact
Meg Pryde
Founder
Meg Greenhalgh Pryde
CEO

No contact details are on record for this team yet.

Brandefy Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round

Brandefy's latest round of $1.1M is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

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Brandefy Funding FAQs

What does Brandefy do?

Brandefy is a Developer of a personal care product reviewing platform designed to offer reviews and information about those products. The company's platform shows shoppers how store brand and name brand products stack up against each other utilizing honest, straightforward consumer feedback and it also offers its own reviews encompassing ingredient analyses, it's own experiences with the product and chemical analyses when necessary, enabling customers to discover unknown information about the products before actually purchasing or using it.

How much funding has Brandefy raised?

Brandefy has raised $2.8M across 3 rounds on record. The most recent is an undisclosed round of $1.1M announced in Aug 2023.

When did Brandefy last raise funding?

Brandefy's most recent funding round on record is an undisclosed round of $1.1M, announced in Aug 2023.

Who founded Brandefy?

FundedIQ lists Meg Pryde (Founder) at Brandefy.

Who is the CEO of Brandefy?

Meg Greenhalgh Pryde is listed as CEO at Brandefy.

Where is Brandefy headquartered?

Brandefy is based in Richmond, Virginia, United States.

How many employees does Brandefy have?

Brandefy is in the 1-10 employee band.

How does Brandefy's funding compare to other Commerce and Shopping startups?

Brandefy's latest round of $1.1M is below the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Brandefy Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Brandefy is left off this page rather than filled in.

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