Broker Genius: Funding, Investors & Team (Aug 2026)
Founded in 2013 by CEO Sam Sherman, Broker Genius provides a pricing automation technology platform in the live event secondary market. The company’s technology enables ticket resellers to use real-time market data to automatically adjust ticket prices. Further advancements in the technology will enable ticket resellers to augment the quantitative market information with qualitative variables. For example, when pricing a baseball game, the company’s software augments market related information with qualitative factors, such as opposing team, starting pitchers, weather and standings. Broker Genius currently has over 100 employees. To accommodate customers’ needs, the company recently opened two new offices, in Reno, Nevada, to expand support and pricing coverage, and in Barcelona to continue to optimize the product.
Broker Genius has raised $500k across 1 funding round on record, the most recent an undisclosed round of $500k announced in Jan 2021.
That round is below the $2.2M median round size for Events companies tracked on FundedIQ over the last two years.
Broker Genius Company Profile and Key Stats
Latest funding round on record: Jan 2021.
Broker Genius Funding Rounds
Broker Genius Founders and Leadership Team
Contact details for the Broker Genius team: 1 of 1 has an email address on file.
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Broker Genius' latest round of $500k is below the median round in Events. Medians cover the last 24 months of disclosed rounds.
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Broker Genius Funding FAQs
What does Broker Genius do?
Founded in 2013 by CEO Sam Sherman, Broker Genius provides a pricing automation technology platform in the live event secondary market. The company’s technology enables ticket resellers to use real-time market data to automatically adjust ticket prices. Further advancements in the technology will enable ticket resellers to augment the quantitative market information with qualitative variables. For example, when pricing a baseball game, the company’s software augments market related information with qualitative factors, such as opposing team, starting pitchers, weather and standings. Broker Genius currently has over 100 employees. To accommodate customers’ needs, the company recently opened two new offices, in Reno, Nevada, to expand support and pricing coverage, and in Barcelona to continue to optimize the product.
How much funding has Broker Genius raised?
Broker Genius has raised $500k across 1 round on record. The most recent is an undisclosed round of $500k announced in Jan 2021.
When did Broker Genius last raise funding?
Broker Genius' most recent funding round on record is an undisclosed round of $500k, announced in Jan 2021.
Who is the CEO of Broker Genius?
Sam Sherman is listed as CEO at Broker Genius.
Where is Broker Genius headquartered?
Broker Genius is based in New York, United States.
How many employees does Broker Genius have?
Broker Genius is in the 51-100 employee band.
How does Broker Genius' funding compare to other Events startups?
Broker Genius' latest round of $500k is below the $2.2M median round size for Events companies on FundedIQ across 193 tracked companies over the last two years.
About FundedIQ's Broker Genius Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Broker Genius is left off this page rather than filled in.
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