Convictional: Funding, Investors & Team (Sep 2026)
Convictional is a supplier enablement platform that helps enterprise B2C retailers and B2B distributors build and scale digital marketplace. Convictional is a modern B2B commerce platform helping direct-to-consumer companies approach larger retailers. It is an enterprise technology provider making it easy for suppliers to sell to trading partners of all sizes.
Convictional has raised $41.2M across 2 funding rounds on record, the most recent a Series B of $34.5M announced in Feb 2022.
That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.
Convictional Company Profile and Key Stats
Latest funding round on record: Feb 2022.
Convictional Funding Rounds
Convictional raised $6.7M in a Series A announced in Sep 2021.
5 months later, a Series B of $34.5M was announced in Feb 2022.
Convictional Founders and Leadership Team
Contact details for the Convictional team: 1 of 1 has an email address on file.
Start 14-day free trial →Convictional Funding Compared to Other Commerce and Shopping Startups
Convictional's latest round of $34.5M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.
Funded Startups Like Convictional in Commerce and Shopping and Waterloo
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Convictional Funding FAQs
What does Convictional do?
Convictional is a supplier enablement platform that helps enterprise B2C retailers and B2B distributors build and scale digital marketplace. Convictional is a modern B2B commerce platform helping direct-to-consumer companies approach larger retailers. It is an enterprise technology provider making it easy for suppliers to sell to trading partners of all sizes.
How much funding has Convictional raised?
Convictional has raised $41.2M across 2 rounds on record. The most recent is a Series B of $34.5M announced in Feb 2022.
When did Convictional last raise funding?
Convictional's most recent funding round on record is a Series B of $34.5M, announced in Feb 2022.
Who is the CEO of Convictional?
Roger Kirkness is listed as CEO at Convictional.
Where is Convictional headquartered?
Convictional is based in Waterloo, Ontario, Canada.
How many employees does Convictional have?
Convictional is in the 11-50 employee band.
How does Convictional's funding compare to other Commerce and Shopping startups?
Convictional's latest round of $34.5M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.
About FundedIQ's Convictional Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Convictional is left off this page rather than filled in.
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