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FitXR: Funding, Investors & Team (Sep 2026)

FitXR is the leading developer of VR/AR fitness apps. Passionately dedicated to making fitness more fun and accessible for everyone, FitXR has built the world’s first virtual fitness club, merging immersive VR with unparalleled total body workouts designed by top fitness experts. FitXR is the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music. FitXR transports players to a virtual fitness studio where they can meet new people and work out together all from the comfort of their own home. FitXR is one of the top performing non-gaming apps available on Oculus Quest and has won multiple awards. FitXR will be launching on Steam & PlayStation VR platforms in 2021.

www.fitxr.com LinkedIn London, United Kingdom 51-100 employees
Fitness Gaming Health Care Virtual Reality
Total raised
$6.3M
Rounds
1
Latest
Undisclosed round
Jul 2020

FitXR has raised $6.3M across 1 funding round on record, the most recent an undisclosed round of $6.3M announced in Jul 2020.

That round is above the $4.0M median round size for Gaming companies tracked on FundedIQ over the last two years.

FitXR Company Profile and Key Stats

Total funding raised
$6.3M
across 1 round on record
Funding rounds on record
1
Latest funding round
Undisclosed round
$6.3M in Jul 2020
Employees
51-100
reported band
Headquarters
London, United Kingdom

Latest funding round on record: Jul 2020.

FitXR Funding Rounds

Date
Round
Amount
Undisclosed round
$6.3M

FitXR Founders and Leadership Team

Name
Role
Contact
Sam Cole
CEO
Locked

Contact details for the FitXR team: 1 of 1 has an email address on file.

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FitXR Funding Compared to Other Gaming Startups

Segment
Companies
Median round
563
$4.0M
5,273
$4.0M

FitXR's latest round of $6.3M is above the median round in Gaming. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like FitXR in Gaming and London

Companies Similar to FitXR

FitXR Funding FAQs

What does FitXR do?

FitXR is the leading developer of VR/AR fitness apps. Passionately dedicated to making fitness more fun and accessible for everyone, FitXR has built the world’s first virtual fitness club, merging immersive VR with unparalleled total body workouts designed by top fitness experts. FitXR is the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music. FitXR transports players to a virtual fitness studio where they can meet new people and work out together all from the comfort of their own home. FitXR is one of the top performing non-gaming apps available on Oculus Quest and has won multiple awards. FitXR will be launching on Steam & PlayStation VR platforms in 2021.

How much funding has FitXR raised?

FitXR has raised $6.3M across 1 round on record. The most recent is an undisclosed round of $6.3M announced in Jul 2020.

When did FitXR last raise funding?

FitXR's most recent funding round on record is an undisclosed round of $6.3M, announced in Jul 2020.

Who is the CEO of FitXR?

Sam Cole is listed as CEO at FitXR.

Where is FitXR headquartered?

FitXR is based in London, England, United Kingdom.

How many employees does FitXR have?

FitXR is in the 51-100 employee band.

How does FitXR's funding compare to other Gaming startups?

FitXR's latest round of $6.3M is above the $4.0M median round size for Gaming companies on FundedIQ across 563 tracked companies over the last two years.

About FundedIQ's FitXR Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for FitXR is left off this page rather than filled in.

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