FundedIQ
Commerce and Shopping

Foundation: Funding, Investors & Team (Sep 2026)

Foundation constitutes a business-to-business (B2B) electronic marketing platform that connects retailers with distributors and wholesalers.

www.getfoundation.com Bellevue, United States 11-50 employees
B2B E-Commerce Retail Wholesale And distributors
Total raised
$3.0M
Rounds
1
Latest
Seed
May 2023

Foundation has raised $3.0M across 1 funding round on record, the most recent a Seed of $3.0M announced in May 2023.

That round is below the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Foundation Company Profile and Key Stats

Total funding raised
$3.0M
across 1 round on record
Funding rounds on record
1
Latest funding round
Seed
$3.0M in May 2023
Employees
11-50
reported band
Headquarters
Bellevue, United States

Latest funding round on record: May 2023.

Foundation Funding Rounds

Date
Round
Amount
Seed
$3.0M

Foundation Founders and Leadership Team

Name
Role
Contact
Christina Chua
CEO

No contact details are on record for this team yet.

Foundation Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
29,722
$7.5M
16,485
$3.1M

Foundation's latest round of $3.0M is below the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Foundation in Commerce and Shopping and Bellevue

Companies Similar to Foundation

Rally gives ecommerce merchants the freedom to build a checkout experience that reflects their brand. We are…

Undisclosed round $1.0M

Founded in 2012, ChargeItSpot® products have revolutionized the world of mobile device management, charging,…

Series B $57.1M

KidzToPros is a company that offers and connects students with extracurricular activities outside of regular…

Undisclosed round $520k

Locus Robotics manufactures autonomous, mobile robots to support e-commerce for retailers and warehouse…

Undisclosed round $41.6M

goodbuy they provide a better shopping service.

Undisclosed round

The NOBULL PROJECT is a Boston-based company that specializes in outdoor and sporting goods, established in…

Private Equity

Wandering Bear offers extra strong, surprisingly smooth, conveniently and sustainably packaged organic coffee…

Undisclosed round $4.0M

Look Optic is a retail platform designed to make readers wear comfortable eyewear. The company's platform is…

Series B

Premier Lacrosse League features top athletes in the rapidly expanding sport of lacrosse, leading the way in…

Series E $100M

Wellgistics Health is a healthcare technology and pharmaceutical logistics company that streamlines…

Undisclosed round $2.0M

America's Patriotic Beer produces and markets a light beer sold under the American Rebel brand. The offering…

Undisclosed round $150k

GrailPay's machine-learning risk analytics system is built into the infrastructure to protect ACH payments,…

Series A $10.5M

Foundation Funding FAQs

What does Foundation do?

Foundation constitutes a business-to-business (B2B) electronic marketing platform that connects retailers with distributors and wholesalers.

How much funding has Foundation raised?

Foundation has raised $3.0M across 1 round on record. The most recent is a Seed of $3.0M announced in May 2023.

When did Foundation last raise funding?

Foundation's most recent funding round on record is a Seed of $3.0M, announced in May 2023.

Who is the CEO of Foundation?

Christina Chua is listed as CEO at Foundation.

Where is Foundation headquartered?

Foundation is based in Bellevue, Washington, United States.

How many employees does Foundation have?

Foundation is in the 11-50 employee band.

How does Foundation's funding compare to other Commerce and Shopping startups?

Foundation's latest round of $3.0M is below the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Foundation Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Foundation is left off this page rather than filled in.

14-day free trial · Cancel anytime

Know who just raised. Then know who to reach.

Every newly funded startup with its round, its investors and its founders: delivered weekly by email, or searchable in the app.

Alerts from $19/mo · Pro from $99/mo. Card required, nothing charged until day 15, and we email you 3 days before that.