FundedIQ
Financial Services

Froots: Funding, Investors & Team (Oct 2026)

Froots.io is an online wealth management tool that assists individuals in achieving their long-term financial goals, such as early retirement or providing top education for their children, which are typically only attainable for a select few. Through personalized goal setting, froots helps clients afford these aspirations.

www.froots.io LinkedIn Vienna, Austria 11-50 employees Founded 2020
Asset Management Financial Services FinTech Wealth Management B2C
Total raised
$9.7M
Rounds
4
Latest
Seed
Sep 2026

Froots has raised $9.7M across 4 funding rounds on record, the most recent a Seed of $2.6M announced in Sep 2026.

That round is below the $15M median round size for Financial Services companies tracked on FundedIQ over the last two years.

Froots Company Profile and Key Stats

Total funding raised
$9.7M
across 4 rounds on record
Funding rounds on record
4
Latest funding round
Seed
$2.6M in Sep 2026
Employees
11-50
reported band
Founded
2020
Headquarters
Vienna, Austria
Investors on record
15
5 named below

Latest funding round on record: Sep 2026.

Froots Funding Rounds

Date
Round
Amount
Seed
$2.6M
Seed
$3.3M
Seed
$2.7M
Undisclosed round
$1.1M

Froots raised $1.1M in an undisclosed round announced in Jun 2023.

1 years later, a Seed of $2.7M was announced in Jun 2024.

1 years later, a Seed of $3.3M was announced in Jun 2025.

1.3 years later, a Seed of $2.6M was announced in Sep 2026.

Froots Investors

Greyhound Capital Alan Morgan Andreas Treichl Reinhold Baudisch Paul Fattinger

15 investors are recorded in total; the 5 named above are those the record identifies.

Froots Founders and Leadership Team

Name
Role
Contact
Johanna Ronay
Co-Founder
Locked
David Mayer-Heinisch
Founder
Locked
Shefalika Sharma
Founder
—

Contact details for the Froots team: 2 of 3 have an email address on file, 2 have a LinkedIn profile.

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Froots Funding Compared to Other Financial Services Startups

Segment
Companies
Median round
198
$4.0M
17,054
$3.1M

Froots' latest round of $2.6M is below the median round in Financial Services. Medians cover the last 24 months of disclosed rounds.

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Froots Funding FAQs

What does Froots do?

Froots.io is an online wealth management tool that assists individuals in achieving their long-term financial goals, such as early retirement or providing top education for their children, which are typically only attainable for a select few. Through personalized goal setting, froots helps clients afford these aspirations.

How much funding has Froots raised?

Froots has raised $9.7M across 4 rounds on record. The most recent is a Seed of $2.6M announced in Sep 2026.

When did Froots last raise funding?

Froots' most recent funding round on record is a Seed of $2.6M, announced in Sep 2026.

Who has invested in Froots?

Investors on record for Froots include Greyhound Capital, Alan Morgan, Andreas Treichl, Reinhold Baudisch, Paul Fattinger. FundedIQ records 15 investors in total.

Who founded Froots?

FundedIQ lists Johanna Ronay (Co-Founder), David Mayer-Heinisch (Founder), Shefalika Sharma (Founder) at Froots.

Where is Froots headquartered?

Froots is based in Vienna, Wien, Austria.

How many employees does Froots have?

Froots is in the 11-50 employee band.

When was Froots founded?

Froots was founded in 2020.

How does Froots' funding compare to other Financial Services startups?

Froots' latest round of $2.6M is below the $15M median round size for Financial Services companies on FundedIQ across 5,751 tracked companies over the last two years.

About FundedIQ's Froots Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Froots is left off this page rather than filled in.

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