Funded Advertising Startups in Los Angeles
The 16 companies shown span rounds closed between November 2020 and November 2024, with deal sizes ranging from AdGlance's $50K pre-seed (November 2021) to…
The 16 companies shown span rounds closed between November 2020 and November 2024, with deal sizes ranging from AdGlance's $50K pre-seed (November 2021) to VideoAmp's $275M Series F (October 2021). MediaAlpha's $125M close in May 2024 is the largest of the more recent entries; Mundial Media's $2M pre-seed in November 2024 is the most current. Eight of the sixteen rounds closed in 2021 alone, reflecting a marked concentration of activity in that period before a sharp drop in 2022 and 2023.
Sub-sectors represented include audience measurement and analytics (VideoAmp, MediaAlpha), connected TV and streaming monetization (OTTera, IRIS.TV), influencer and creator marketplaces (Brybe, Glewee), programmatic and retargeting tools (Addressable, RetargetApp), virtual product placement (Ryff), and interactive ad formats (AppOnboard, Versus Systems). Several companies carry "Series Unknown" or "Venture - Series Unknown" designations rather than named stages, which limits precise stage-level comparisons across the set.
Most recent rounds
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Frequently asked
What are the largest rounds in this dataset?
VideoAmp leads with a $275M Series F closed in October 2021, followed by MediaAlpha at $125M (Series Unknown, May 2024). The next tier includes AppOnboard at $20M Series C (January 2021) and IRIS.TV at $18M Series B (April 2021).
Which advertising sub-sectors show up across these 16 companies?
The set spans at least six sub-sectors: audience measurement and analytics (VideoAmp, MediaAlpha), connected TV and streaming monetization (OTTera, IRIS.TV), influencer and creator marketplaces (Brybe, Glewee), programmatic and retargeting tools (Addressable, RetargetApp), virtual product placement (Ryff), and interactive or gamified ad formats (AppOnboard, Versus Systems).
When was funding activity most concentrated in this dataset?
Eight of the sixteen rounds closed in 2021, running from AppOnboard in January through Addressable in December. Activity dropped to two rounds in both 2022 (Gumball, Glewee) and 2023 (CFN Enterprises, Versus Systems), then ticked back to three in 2024 (OTTera, MediaAlpha, Mundial Media).
What early-stage deal sizes appear here?
Pre-seed and seed rounds in this set range from AdGlance's $50K pre-seed (November 2021) to Glewee's $9M seed (April 2022). Other seed closes include Adway at $6M (July 2021), Brybe at $1M (April 2021), and Mundial Media's $2M pre-seed (November 2024), the most recent entry in the dataset.
How consistently are round stages disclosed among these companies?
Nine of the sixteen rounds carry explicit stage labels — two pre-seeds, three seeds, one Series A, one Series B, one Series C, and one Series F. The remaining seven are tagged 'Series Unknown,' 'Venture - Series Unknown,' or carry no stage at all, which limits direct stage-level filtering across the full set.
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