MediaAlpha: Funding, Investors & Team (Sep 2026)
MediaAlpha is the first marketplace in the industry to bring Real-Time Bidding to performance-based advertising, offering transparent and vertically integrated solutions. The platform caters to the largest online insurance advertisers, providing advanced targeting capabilities through structured search and big data. Sellers can enhance revenue with top-notch yield optimization algorithms. Advertisers can access a high-quality RTB demand side platform through the MediaAlpha Exchange, allowing them to target high-intent customers with custom audience and bidding strategies. Publishers benefit from demand management and yield optimization features, as well as analytics and reporting tools for traffic acquisition strategies and real-time decision-making.
MediaAlpha has raised $125M across 1 funding round on record, the most recent an undisclosed round of $125M announced in May 2024.
That round is above the $5.2M median round size for Advertising companies tracked on FundedIQ over the last two years.
MediaAlpha Company Profile and Key Stats
Latest funding round on record: May 2024.
MediaAlpha Funding Rounds
MediaAlpha Founders and Leadership Team
Contact details for the MediaAlpha team: 1 of 1 has an email address on file.
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MediaAlpha's latest round of $125M is above the median round in Advertising. Medians cover the last 24 months of disclosed rounds.
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MediaAlpha Funding FAQs
What does MediaAlpha do?
MediaAlpha is the first marketplace in the industry to bring Real-Time Bidding to performance-based advertising, offering transparent and vertically integrated solutions. The platform caters to the largest online insurance advertisers, providing advanced targeting capabilities through structured search and big data. Sellers can enhance revenue with top-notch yield optimization algorithms. Advertisers can access a high-quality RTB demand side platform through the MediaAlpha Exchange, allowing them to target high-intent customers with custom audience and bidding strategies. Publishers benefit from demand management and yield optimization features, as well as analytics and reporting tools for traffic acquisition strategies and real-time decision-making.
How much funding has MediaAlpha raised?
MediaAlpha has raised $125M across 1 round on record. The most recent is an undisclosed round of $125M announced in May 2024.
When did MediaAlpha last raise funding?
MediaAlpha's most recent funding round on record is an undisclosed round of $125M, announced in May 2024.
Who founded MediaAlpha?
FundedIQ lists Steve Yi (Founder) at MediaAlpha.
Where is MediaAlpha headquartered?
MediaAlpha is based in Los Angeles, California, United States.
How many employees does MediaAlpha have?
MediaAlpha is in the 101-250 employee band.
How does MediaAlpha's funding compare to other Advertising startups?
MediaAlpha's latest round of $125M is above the $5.2M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.
About FundedIQ's MediaAlpha Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for MediaAlpha is left off this page rather than filled in.
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