Funded Clothing and Apparel Startups in Germany
Among the 15 most recent funding rounds for German clothing and apparel companies, Berlin accounts for six — Saint Sass closed a $5M Seed in July 2025, snu…
Among the 15 most recent funding rounds for German clothing and apparel companies, Berlin accounts for six — Saint Sass closed a $5M Seed in July 2025, snuggs raised $5M in a Series Unknown round in February 2025, and earlier Berlin entries include WINQS ($1M Seed, September 2023), Moot (Pre-Seed, July 2022), Footprint Technologies (Seed, June 2022), and GetSteps ($3M Seed, July 2021). Seed is the dominant stage in this set, appearing seven times across cities from Hamburg to Stuttgart.
The largest disclosed round belongs to Fashion Cloud, a Hamburg-based B2B platform that raised $26M in a Series B in December 2022. Eight of the 15 rounds carry disclosed amounts; the remaining seven — including Chrono24, Made2Flow, and Laundry Hero — are undisclosed. Hugo Boss stands apart as the only Post-IPO Equity entry, with a round recorded in October 2022, while Metzingen and smaller cities like Grünwald and Ludwigsfelde each contribute one company to the dataset.
Most recent rounds
15 shownRelated listings
Frequently asked
What is the largest disclosed round among these German clothing and apparel startups?
Fashion Cloud, based in Hamburg, raised $26M in a Series B in December 2022 — the largest disclosed amount across the 15 rows shown. The next largest disclosed rounds are Saint Sass and snuggs, each at $5M, both based in Berlin.
Which city has the most funded clothing and apparel companies in this dataset?
Berlin leads with six companies: Saint Sass, snuggs, WINQS, Moot, Footprint Technologies, and GetSteps. Hamburg follows with two (Fashion Cloud and UNOWN), while the remaining companies are spread across Munich, Karlsruhe, Grünwald, Ludwigsfelde, Metzingen, Cologne, and Stuttgart.
What funding stages are most common in this segment?
Seed is the most frequent stage, accounting for seven of the 15 rounds — including autoRetouch, GetSteps, UNOWN, Footprint Technologies, WINQS, Steppix, and Saint Sass. Three rounds are labeled Series Unknown, and there is one each of Pre-Seed, Angel (×2), Series B, and Post-IPO Equity.
How many of these rounds have disclosed funding amounts?
Eight of the 15 rounds disclose a specific figure, ranging from straede's $100K Angel round (March 2022) to Fashion Cloud's $26M Series B (December 2022). The remaining seven — including Chrono24, Made2Flow, Hugo Boss, Laundry Hero, Moot, Footprint Technologies, and Steppix — list amounts as undisclosed.
Are there any later-stage or post-IPO companies in this segment?
Yes. Fashion Cloud's Series B ($26M, Hamburg, December 2022) is the only institutional growth-stage round in the dataset. Hugo Boss recorded a Post-IPO Equity round in October 2022, making it the only publicly traded company among the 15 entries.
What is the most recent funding event shown for this segment?
Saint Sass, a Berlin-based clothing startup, closed a $5M Seed round on July 28, 2025, the most recent entry in the dataset. The second most recent is snuggs, also Berlin-based, which raised $5M in a Series Unknown round on February 17, 2025.
Know which startups just got funded. Every week.
Fresh funding rounds, new companies, and the sectors moving fastest — in your inbox every Monday morning.
Free. Sent every Monday. Unsubscribe anytime.