Funded Commerce and Shopping Startups in Brooklyn
Brooklyn's commerce and shopping startup cohort spans consumer hardware, digital marketplaces, beverage brands, and retail software, with 18 disclosed fund…
Brooklyn's commerce and shopping startup cohort spans consumer hardware, digital marketplaces, beverage brands, and retail software, with 18 disclosed funding events running from November 2020 through April 2025. The largest single round in the dataset belongs to Teamshares, which closed a $124M Series D in August 2023 — a clear outlier relative to peers. Rounds of $8M–$42M recur across Whop (Series A, July 2023), Toolio (Series A, October 2021), Package Free (April 2021), and Getaway (Series C, January 2021).
Activity was densest in 2021, when at least six companies — TUSHY, Toolio, Infinite Objects, Package Free, TagFi, and Getaway — closed rounds. Pace slowed through 2022 before recovering with quip ($16M, February 2024), Glencoco ($2M, October 2024), and Terra Kaffe (April 2025). A notable portion of rounds, including Terra Kaffe, TapRm, and Immorel, carry undisclosed amounts or unspecified stage labels, which compresses the visible funding total below what the cohort has likely raised in aggregate.
Most recent rounds
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Frequently asked
What are the largest disclosed rounds among Brooklyn commerce startups in this dataset?
Teamshares leads with a $124M Series D in August 2023. The next largest are Getaway's $42M Series C (January 2021), Whop's $17M Series A (July 2023), and quip's $16M round (February 2024). Everything else in the dataset sits at $8M or below.
Which round stages appear most frequently here?
"Series Unknown" is the most common label, covering at least seven of the 18 companies including Terra Kaffe, Glencoco, MatchaBar, and quip. Series A accounts for two entries (Whop, Toolio), Seed for two (United Sodas of America, TUSHY), and Pre-Seed for two (Verse Gaming, Knowledge to Own). Series C and Series D each appear once.
Which year saw the highest concentration of funding events in this set?
2021 had the most activity, with at least six rounds closing between January and December — Getaway, maude, TagFi, Package Free, Infinite Objects, and Toolio. By contrast, only two rounds appear in 2022 and two in 2023 outside of the Teamshares and Whop closes.
What sub-sectors make up this Brooklyn commerce cohort?
The 18 companies span personal care (TUSHY, maude), oral health hardware (quip), beverage brands (MatchaBar, United Sodas of America, TapRm), digital marketplaces (Whop, Glencoco), retail planning software (Toolio), employee business ownership (Teamshares), and specialty home goods (Terra Kaffe, Package Free). The cohort is notably more consumer-product-heavy than software-heavy.
How much early-stage activity is visible in this data?
Two Pre-Seed rounds are recorded: Verse Gaming at $590K and Knowledge to Own at $30K, both closing in September 2022. TUSHY's $500K Seed (December 2021) and United Sodas of America's $4M Seed (September 2023) round out the earliest-stage disclosed entries. Several additional rounds carry undisclosed amounts, so the true early-stage count may be higher.
How recent is the funding activity in this dataset, and are there signs of continued investment?
The three most recent rounds are Terra Kaffe (April 2025, undisclosed), Glencoco ($2M, October 2024), and MatchaBar ($900K, April 2024), indicating the segment has remained active into 2025. quip's $16M round in February 2024 also signals continued mid-size investment in the cohort.
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