Funded Commerce and Shopping Startups in Milan
Milan's commerce and shopping startup ecosystem spans consumer wellness, food logistics, artisan marketplaces, and rental platforms, with 19 funded compani…
Milan's commerce and shopping startup ecosystem spans consumer wellness, food logistics, artisan marketplaces, and rental platforms, with 19 funded companies across a date range from April 2020 through October 2025. The largest disclosed round in this set belongs to Artemest, which raised a $16M Series B in May 2022 for its Italian artisan marketplace platform. Activity has remained consistent year over year, with five rounds already closed in 2025 alone — including a $6M venture round for Dog Heroes and a $6M seed for Hotiday.
Early-stage financing dominates the more recent cohort: four pre-seed deals appear across the dataset, and two seed rounds closed in 2023 and 2025. Two Series A rounds — Sendabox ($6M, November 2023) and Babaco Market ($7M, November 2022) — mark the mid-stage tier, while Facile.it's private equity backing in September 2022 is the only non-venture institutional round listed, with the amount undisclosed. Equity crowdfunding was used by Zappyrent and Deesup, both in late 2021.
Most recent rounds
19 shownRelated listings
Frequently asked
What are the largest disclosed rounds among these Milan commerce startups?
Artemest raised the largest disclosed amount in this set at $16M via a Series B in May 2022. Babaco Market follows at $7M from a Series A in November 2022, with Dog Heroes, Hotiday, and Sendabox each raising $6M across different stages and years.
Which funding stage appears most frequently in this dataset?
Pre-seed is the most common labeled stage, covering four companies — AutoRevol ($100K, 2021), JAMPY ($1M, 2024), MAAT ($230K, 2024), and Fixxy ($2M, 2025). Several entries from 2020 and 2021 — including Ventis, My Cooking Box, and Japal — carry no stage designation.
How active has 2025 been for Milan commerce and shopping funding?
Five rounds closed between May and October 2025: Dog Heroes ($6M venture), Hotiday ($6M seed), Planeat.eco ($3M), Fixxy ($2M pre-seed), and Barberino's ($1M). That makes 2025 the most active single calendar year visible in this 19-row dataset.
Which companies have reached Series A or beyond?
Four companies show Series A or later rounds: Sendabox (Series A, $6M, November 2023), Babaco Market (Series A, $7M, November 2022), Artemest (Series B, $16M, May 2022), and Facile.it (private equity, September 2022, amount undisclosed).
Did any of these companies raise through equity crowdfunding rather than traditional VC?
Yes — Zappyrent and Deesup both used equity crowdfunding in the second half of 2021, raising $1M and $800K respectively. No other entry in this set uses that structure.
What sub-sectors do these Milan commerce startups operate in?
The 19 companies cover a broad range: pet products (Dog Heroes), grooming and wellness (Barberino's), sustainable food (Planeat.eco), parcel logistics (Sendabox), product customization (Zakeke), Italian artisan e-commerce (Artemest), imperfect-produce grocery (Babaco Market), rental classifieds (Zappyrent), and secondhand furniture (Deesup), among others.
Know which startups just got funded. Every week.
Fresh funding rounds, new companies, and the sectors moving fastest — in your inbox every Monday morning.
Free. Sent every Monday. Unsubscribe anytime.