Funded Commerce and Shopping Startups in Palo Alto
The 11 commerce and shopping startups listed here span rounds from September 2021 through July 2025, with the bulk of activity concentrated in 2022 — five…
The 11 commerce and shopping startups listed here span rounds from September 2021 through July 2025, with the bulk of activity concentrated in 2022 — five of the eleven rounds closed that year. The largest deals belong to Mashgin ($63M Series B, May 2022) and Birdeye ($60M Series C, March 2022), both of which raised within two months of each other. DEUNA and Superside each closed $30M Series A rounds in 2022 as well, making that year the clear high-water mark for both deal count and capital raised.
Activity slowed through 2023, with Breezit ($2M Seed) and Flatfee Corp ($900K Seed) among the smaller deals logged that year. The most recent entry, theklicker, closed a $1M Series B in July 2025. Deal sizes across the dataset range from CocoTerra's $20K (May 2023) to Mashgin's $63M, reflecting a wide spread of company stages operating in the same sector and city.
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Frequently asked
What are the largest rounds among these Palo Alto commerce and shopping startups?
Mashgin raised $63M in a Series B (May 2022) and Birdeye closed a $60M Series C (March 2022), the two largest deals shown. DEUNA and Superside each followed with $30M Series A rounds later in 2022.
Which year saw the most funding activity in this dataset?
2022 accounts for five of the eleven rounds shown, including all four deals at or above $7M. 2023 produced three rounds, all at seed stage or smaller, and only one round — theklicker's $1M Series B — appears in 2025.
What is the most recent funding event in this segment?
theklicker closed a $1M Series B on July 18, 2025, the most recent round in the dataset.
Which companies here have reached Series B or later?
Three companies closed at Series B or above: Mashgin ($63M Series B, May 2022), Birdeye ($60M Series C, March 2022), and theklicker ($1M Series B, July 2025). Birdeye's Series C is the most advanced stage represented.
How wide is the range of deal sizes in this group?
Deal sizes span from CocoTerra's $20K round of unknown type (May 2023) to Mashgin's $63M Series B, a spread of more than three orders of magnitude across eleven companies in the same sector and city.
What mix of round stages is represented in these listings?
The dataset includes three Seed rounds, three Series A rounds, two Series B rounds, one Series C, and one round of unknown type. Seed and Series A deals are the most frequent, but the largest checks came from the two Series B and one Series C entries.
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