Funded Commerce and Shopping Startups in San Diego
San Diego's commerce and shopping startup activity spans health and wellness, restaurant payments, e-commerce infrastructure, and direct-to-consumer goods.
San Diego's commerce and shopping startup activity spans health and wellness, restaurant payments, e-commerce infrastructure, and direct-to-consumer goods. The 14 companies in this listing range from a $50K seed for Imperfects in December 2022 to a $150M venture round for The Honest Kitchen in April 2022 — the largest disclosed amount in the set. Cymbiotika LLC closed the most recent round, a $25M seed in November 2025, and Up 'n go - Pay at table raised a $2M pre-seed in June 2025, indicating continued early-stage activity.
Funding activity was densest in 2022, when six companies closed rounds — including Cordial's $50M Series C, Daasity's $15M Series A, and MANSCAPED's undisclosed Series B. The segment covers a broad product mix: DTC consumer brands (MANSCAPED, The Honest Kitchen, Ride1UP), commerce analytics and marketing infrastructure (Daasity, Cordial, Optify Online), specialty retail and distribution (Gondola Skate, Scout Distribution), and grocery and restaurant tech (Mercato, Up 'n go).
Most recent rounds
14 shownRelated listings
Frequently asked
What are the largest disclosed rounds among San Diego commerce and shopping startups shown here?
The Honest Kitchen leads with a $150M venture round closed in April 2022, followed by Cordial's $50M Series C in July 2022 and Cymbiotika LLC's $25M seed in November 2025. These three rounds account for the bulk of disclosed capital across the 14 companies.
Which companies raised funding most recently in this segment?
Cymbiotika LLC closed a $25M seed on November 9, 2025, making it the most recent entry. Up 'n go - Pay at table preceded it with a $2M pre-seed in June 2025. Scout Distribution and Gondola Skate both raised in 2024.
Was there a particular year with unusually high deal volume in this data?
2022 produced six of the 14 funding events — MANSCAPED (Series B, November), Cordial (Series C, July), The Honest Kitchen (Venture, April), Ride1UP (Series A, March), Optify Online (Venture, March), and Daasity (Series A, January). No other single year in the listing comes close to that concentration.
How many companies have undisclosed or ambiguously staged rounds?
Six companies carry a 'Series Unknown' or 'Venture - Series Unknown' designation — Scout Distribution, Gondola Skate, Jack Henry, The Honest Kitchen, Optify Online, and Mercato — indicating partial public disclosure. MANSCAPED's Series B amount is also undisclosed, and Gondola Skate's round size is not listed.
What sub-verticals within commerce and shopping are represented in San Diego?
The listing covers DTC consumer goods (MANSCAPED, The Honest Kitchen, Ride1UP, Cymbiotika), e-commerce analytics and marketing tech (Daasity, Cordial, Optify Online), restaurant and table-payment tech (Up 'n go), grocery delivery (Mercato), and specialty retail or distribution (Gondola Skate, Scout Distribution, Imperfects).
What does the lower end of the funding range look like for this segment?
Imperfects raised $50K in a seed round in December 2022, and Jack Henry closed a $1M Series Unknown in October 2023 — both representing micro-scale early funding. Scout Distribution's $570K Series Unknown in December 2024 sits in a similar range.
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