Funded Commerce and Shopping Startups in Saudi Arabia
Commerce and shopping startups in Saudi Arabia have attracted disclosed funding from pre-seed through Series C across the 20 rounds shown here, spanning Ja…
Commerce and shopping startups in Saudi Arabia have attracted disclosed funding from pre-seed through Series C across the 20 rounds shown here, spanning January 2021 through July 2025. Riyadh accounts for the majority of activity, hosting companies including BRKZ (Series A, $8M, February 2025), OTO (Series A, $8M, July 2024), and Zid (Series B, $50M, October 2022). Jeddah contributes a secondary cluster led by Resal (Pre-Seed, July 2025) and Mabaat (Seed, $2M, 2021).
The two largest disclosed rounds belong to Floward ($156M Series C, February 2023) and Tamara ($150M, March 2023), both Riyadh-based. The mid-stage cohort is notable: four Series A rounds closed between October 2023 and February 2025, each in the $6M–$8M range. Early-stage activity is consistent, with at least one pre-seed or seed round closing in each year from 2021 through 2025.
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Frequently asked
What are the largest disclosed rounds among Saudi Arabia commerce and shopping startups?
The two largest disclosed rounds are Floward at $156M (Series C, February 2023) and Tamara at $150M (March 2023), both Riyadh-based. Zid follows at $50M (Series B, October 2022), also in Riyadh. The next tier clusters between $6M and $15M, led by Ejari's $15M Seed round and four Series A rounds ranging from $6M to $8M.
Which city has the most funded commerce and shopping startups in Saudi Arabia?
Riyadh dominates, accounting for 14 of the 20 companies shown, including BRKZ, OTO, Tamara, Floward, and Zid. Jeddah is the clear secondary hub with four companies — Resal, Jaleesa, Mabaat, and Ejaro. Dammam (Golden Scent) and Makkah (WellPal) each contribute one.
What funding stages appear most often in this segment?
Seed is the most frequent, representing 7 of the 20 rounds. Series A and Pre-Seed each appear four times. Series B (Zid), Series C (Floward), and three rounds with undisclosed stages account for the remainder.
What does 2025 deal activity look like so far?
Three rounds have closed in 2025 within this dataset: BRKZ raised $8M at Series A in February, Birdeye raised $590K at Pre-Seed in May, and Resal closed an undisclosed Pre-Seed round in July. All three are in Riyadh or Jeddah.
Is there any unusually large seed-stage round in this data?
Ejari stands out with a $15M Seed round closed in October 2024 in Riyadh — well above typical for that stage. The next largest disclosed Seed rounds in the dataset are Nabt app and Mabaat, each at $2M.
How concentrated is activity in any single year?
2023 is the most active year in the dataset, with six rounds closing that year, including the two largest — Floward ($156M Series C) and Tamara ($150M) — alongside M5azn, RedBox, Golden Scent, and Nuqtah NFT. Every year from 2021 through 2025 contains at least one round.
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