Funded Commerce and Shopping Startups in Tel Aviv
Tel Aviv's commerce and shopping startup cohort spans the full funding stack, from TNG Shopper's $100K pre-seed in July 2024 to Balance's $350M raise in No…
Tel Aviv's commerce and shopping startup cohort spans the full funding stack, from TNG Shopper's $100K pre-seed in July 2024 to Balance's $350M raise in November 2022. The most active period in this dataset is 2022, when five companies — Guesty ($170M Series E), Shopic ($35M Series B), Nexite ($67M Series C), Oriient ($11M Series A), and Balance ($350M) — all closed rounds between May and November of that year.
Activity has continued at lower volume since: 8fig raised $100M in May 2023, radd. closed an undisclosed seed round in June 2023, TNG Shopper took in $100K at pre-seed in July 2024, and Cust2Mate ($30M) and PrettyDamnQuick ($25M Series A) both raised in January 2025. Three of the 11 rounds carry a Series Unknown classification, a category that includes two of the cohort's largest disclosed amounts — Balance's $350M and 8fig's $100M.
Most recent rounds
11 shownRelated listings
Frequently asked
What are the largest disclosed rounds among Tel Aviv commerce and shopping startups?
Balance leads with $350M (Series Unknown, November 2022), followed by Guesty at $170M (Series E, August 2022) and 8fig at $100M (Series Unknown, May 2023). These three rounds represent the top tier of disclosed capital across the 11 companies shown.
Which companies raised funding in 2025?
Two companies closed rounds in January 2025: Cust2Mate raised $30M on January 28 and PrettyDamnQuick closed a $25M Series A on January 9.
How concentrated was deal activity in 2022?
Five of the 11 rounds shown closed in 2022. Four landed in a narrow window between May 10 (Oriient, $11M Series A) and August 16 (Guesty, $170M Series E), with Balance's $350M round following in November.
What is the deal size range across this cohort?
Disclosed amounts run from TNG Shopper's $100K pre-seed in July 2024 up to Balance's $350M in November 2022. One company, radd., did not disclose its round size.
What funding stages are represented in this segment?
The 11 companies span seven stage classifications: pre-seed, seed, Series A (two rounds — Oriient and PrettyDamnQuick), Series B (Shopic and Cymbio), Series C (Nexite), Series E (Guesty), and Series Unknown (three rounds). The Series Unknown category includes two of the three largest disclosed raises — Balance and 8fig.
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