FundedIQ
Commerce and Shopping

Go North: Funding, Investors & Team (Sep 2026)

Go North, Go Brands, and Go People. We have established ourselves as the Nordic region's Amazon aggregator in a little more than six months. We forge new ground with the goal of being the market-leading aggregator globally by providing FBA-Amazon entrepreneurs with a better deal, creating greener brands, and utilising the synergies between all of our companies. There is just one way forward with our rapid pace of wanting to buy one brand every week. Head north The Go North team is made up of ambitious individuals and FBA business owners who work together to build an ecosystem of online business owners who are supported by our knowledge.

gonorth.co LinkedIn Göteborg, Sweden 11-50 employees
E-Commerce B2B
Total raised
$67.2M
Rounds
2
Latest
Undisclosed round
Jan 2023

Go North has raised $67.2M across 2 funding rounds on record, the most recent an undisclosed round of $53.7M announced in Jan 2023.

That round is above the $3.4M median round size for Commerce and Shopping companies tracked on FundedIQ over the last two years.

Go North Company Profile and Key Stats

Total funding raised
$67.2M
across 2 rounds on record
Funding rounds on record
2
Latest funding round
Undisclosed round
$53.7M in Jan 2023
Employees
11-50
reported band
Headquarters
Göteborg, Sweden

Latest funding round on record: Jan 2023.

Go North Funding Rounds

Date
Round
Amount
Undisclosed round
$53.7M
Seed
$13.5M

Go North raised $13.5M in a Seed announced in Oct 2022.

3 months later, an undisclosed round of $53.7M was announced in Jan 2023.

Go North Founders and Leadership Team

Name
Role
Contact
Alexander Hars
CEO
Johan Hallenby
CEO
Locked

Contact details for the Go North team: 1 of 2 have an email address on file.

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Go North Funding Compared to Other Commerce and Shopping Startups

Segment
Companies
Median round
688
$4.2M

Go North's latest round of $53.7M is above the median round in Commerce and Shopping. Medians cover the last 24 months of disclosed rounds.

Funded Startups Like Go North in Commerce and Shopping and Göteborg

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Go North Funding FAQs

What does Go North do?

Go North, Go Brands, and Go People. We have established ourselves as the Nordic region's Amazon aggregator in a little more than six months. We forge new ground with the goal of being the market-leading aggregator globally by providing FBA-Amazon entrepreneurs with a better deal, creating greener brands, and utilising the synergies between all of our companies. There is just one way forward with our rapid pace of wanting to buy one brand every week. Head north The Go North team is made up of ambitious individuals and FBA business owners who work together to build an ecosystem of online business owners who are supported by our knowledge.

How much funding has Go North raised?

Go North has raised $67.2M across 2 rounds on record. The most recent is an undisclosed round of $53.7M announced in Jan 2023.

When did Go North last raise funding?

Go North's most recent funding round on record is an undisclosed round of $53.7M, announced in Jan 2023.

Who is the CEO of Go North?

Alexander Hars is listed as CEO at Go North.

Where is Go North headquartered?

Go North is based in Göteborg, Vastra Gotaland, Sweden.

How many employees does Go North have?

Go North is in the 11-50 employee band.

How does Go North's funding compare to other Commerce and Shopping startups?

Go North's latest round of $53.7M is above the $3.4M median round size for Commerce and Shopping companies on FundedIQ across 3,501 tracked companies over the last two years.

About FundedIQ's Go North Funding Data

FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.

Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Go North is left off this page rather than filled in.

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