FundedIQ
Advertising

Good-Loop

Good-Loop transforms advertising funds into support for social causes in a manner that enhances the effectiveness, satisfaction, and ethics of online advertising. We deliver video ads through a network of reputable online publishers. Our ad player does not automatically play or interrupt, but viewers can choose to watch an ad and donate 50% of the advertisers' money to a social cause of their choice. Good-Loop benefits not only society but also the advertisers' financial performance, with a completion rate of 61% compared to the industry average of 30% on YouTube, offering double the engagement for the same cost. Good-Loop was a participant in the Collider Startup Accelerator Program 2017 and was the winner of their 2017 Demo Day.

good-loop.com London, United Kingdom 11-50 employees
Total raised
$430k
Rounds
1
Latest
Series Unknown
Apr 2024

Good-Loop transforms advertising funds into support for social causes in a manner that enhances the effectiveness, satisfaction, and ethics of online advertising. We deliver video ads through a network of reputable online publishers. Our ad player does not automatically play or interrupt, but viewers can choose to watch an ad and donate 50% of the advertisers' money to a social cause of their choice. Good-Loop benefits not only society but also the advertisers' financial performance, with a completion rate of 61% compared to the industry average of 30% on YouTube, offering double the engagement for the same cost. Good-Loop was a participant in the Collider Startup Accelerator Program 2017 and was the winner of their 2017 Demo Day.

Good-Loop has raised $430k across 1 round. Its most recent round was a Series Unknown of $430k in Apr 2024. Full funding history, investors, and team are detailed below.

Funding history

1 round · 1 visible Unlock with plan

1 round on record.

Date
Round
Amount
Lead investor
Apr 18, 2024
Series Unknown
$430k

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