Good-Loop: Funding, Investors & Team (Sep 2026)
Good-Loop transforms advertising funds into support for social causes in a manner that enhances the effectiveness, satisfaction, and ethics of online advertising. We deliver video ads through a network of reputable online publishers. Our ad player does not automatically play or interrupt, but viewers can choose to watch an ad and donate 50% of the advertisers' money to a social cause of their choice. Good-Loop benefits not only society but also the advertisers' financial performance, with a completion rate of 61% compared to the industry average of 30% on YouTube, offering double the engagement for the same cost. Good-Loop was a participant in the Collider Startup Accelerator Program 2017 and was the winner of their 2017 Demo Day.
Good-Loop has raised $430k across 1 funding round on record, the most recent an undisclosed round of $430k announced in Apr 2024.
That round is below the $5.0M median round size for Advertising companies tracked on FundedIQ over the last two years.
Good-Loop Company Profile and Key Stats
Latest funding round on record: Apr 2024.
Good-Loop Funding Rounds
Good-Loop Founders and Leadership Team
Contact details for the Good-Loop team: 1 of 1 has an email address on file.
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Good-Loop's latest round of $430k is below the median round in Advertising. Medians cover the last 24 months of disclosed rounds.
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Good-Loop Funding FAQs
What does Good-Loop do?
Good-Loop transforms advertising funds into support for social causes in a manner that enhances the effectiveness, satisfaction, and ethics of online advertising. We deliver video ads through a network of reputable online publishers. Our ad player does not automatically play or interrupt, but viewers can choose to watch an ad and donate 50% of the advertisers' money to a social cause of their choice. Good-Loop benefits not only society but also the advertisers' financial performance, with a completion rate of 61% compared to the industry average of 30% on YouTube, offering double the engagement for the same cost. Good-Loop was a participant in the Collider Startup Accelerator Program 2017 and was the winner of their 2017 Demo Day.
How much funding has Good-Loop raised?
Good-Loop has raised $430k across 1 round on record. The most recent is an undisclosed round of $430k announced in Apr 2024.
When did Good-Loop last raise funding?
Good-Loop's most recent funding round on record is an undisclosed round of $430k, announced in Apr 2024.
Who founded Good-Loop?
FundedIQ lists Amy Williams (Founder) at Good-Loop.
Where is Good-Loop headquartered?
Good-Loop is based in London, England, United Kingdom.
How many employees does Good-Loop have?
Good-Loop is in the 11-50 employee band.
How does Good-Loop's funding compare to other Advertising startups?
Good-Loop's latest round of $430k is below the $5.0M median round size for Advertising companies on FundedIQ across 810 tracked companies over the last two years.
About FundedIQ's Good-Loop Funding Data
FundedIQ tracks announced funding rounds and refreshes this profile every week. Round dates, stages and amounts are normalised to a single format, converted to US dollars, and de-duplicated: two records of the same round announced days apart are merged, and two genuinely different rounds are kept apart on the amounts they disclose. Amounts shown are the disclosed figures only — a round announced without a number is listed and excluded from the total rather than estimated.
Employee counts are reported bands, not exact headcounts. Founder and executive names carry the job title on record. Anything we do not hold for Good-Loop is left off this page rather than filled in.
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